How to Optimize Ecommerce Collections Pages for Higher Conversion Rates - A Heatmap.com Guide

It’s nearly impossible to optimize and increase revenue of Shopify Collections Pages (or any other CMS) without a revenue-based heatmap showing exact revenue-metrics for every element on a Collections Page. Welcome to Heatmap.com, where we utilize revenue-based heat maps to revolutionize your website's conversion rate optimization. Unlike other heatmap tools that merely show clicks and scrolls, Heatmap.com offers valuable revenue analytics for every element on your website. This data is not available in Google Analytics. In this training, we'll walk you through a step-by-step process that will not take more than 10 minutes to skyrocket your conversion rates on Collections Pages using Heatmap.com's powerful revenue-based insights.

Understanding Collections Pages and Custom Groupings:

Collections Pages typically feature many products, presenting a challenge in analyzing their performance. Heatmap.com's tech-patented feature allows you to create custom groupings very quickly, which no other heatmaps do. You can read this guide for Heatmap.com Custom Rectangles if you don’t know how to create these. This way, you can quickly analyze the collective revenue data of products within a Product Tile, saving you time and effort compared to manual calculations. This typically includes the Product Image, Title, Review Stars, and Product Name all together instead of individual images.

💡 Expert Tip: We recommend having at least 5,000 to 7,000 sessions on Mobile before optimizing your Collections Pages based on Revenue Per Click.

The Significance of Revenue Per Click and Revenue Per Session

There are most important metrics on collections pages: Revenue per Click and Revenue per Session. Revenue per Click measures the amount of revenue generated from a specific element divided by the number of clicks it received. Revenue per Session calculates the revenue generated from an element divided by the total number of visitors who viewed that element.

Analyzing and Reordering Elements

You can determine which elements are most effective in driving revenue by using Revenue Per Session of every Custom Rectangle you create around Product Tombstones. After you create the Custom Rectangles, rearrange elements from highest to lowest Revenue per Click to prioritize the most profitable ones. This simple reordering process can have a significant impact on conversion rates.

💡 Expert Tip: You can use the Data Table to analyze these very quickly. Simply filter the Data Table for Revenue Per Click then Revenue Per Session.

Identifying Underperforming Products

Another essential aspect of optimizing Collections Pages is removing or relocating underperforming products to different Collections Pages. By reviewing both Revenue per Click and Revenue per Session of each element, you can identify the products that are not contributing nearly as much impact (revenue). If Revenue Per Click and Revenue Per Session are significantly lower than other products then you should consider removing them from that Collections Page or move it to another Collections Page.

💡 Expert Tip: Example of Significantly lower may mean most products have a Revenue Per Click of $4.50 and one element has $.079 Revenue Per Session.

How Pagination Can Increase Conversion Rate

Pagination is crucial when dealing with all Collections Pages. If a significant amount of visitors are clicking to the next page, it indicates that they didn’t find products they wanted to learn about on the Collections Page you’re analyzing. Increasing the number of products can lead to better user experience and higher conversion rates.

Here is an example of a website that has a very high engagement rate and Revenue Per Session:

💡 Expert Tip: If your Collections Page has many clicks with high Revenue Per Session in the “Next Page” section you should increase Pagination (making more products available per-page, or have all of them on the same Collections Page.

Heatmap.com is the ONLY software online that shows this level of detail with the revenue being driven by all elements on your website. If you follow this training, in no time, you'll get an immediate increase in conversion rate & revenue. Implement these strategies and watch a FAST improvement in website performance.