FAQs
Everything you’d ask
before installing.
Plain answers. If yours isn't here, book a demo and ask a person.
Installing it
How long does it take to install?
Two minutes or less. Onboarding walks you through it step by step, with videos, and shows you exactly where the snippets go.
Do I need developers to install heatmap?
Probably not. You only need to paste in the snippets, which you can copy straight from the onboarding docs.
Can I install heatmap with Google Tag Manager?
Yes. You'll need your goal settings lined up with heatmap's default tracking metrics — and if they aren't, our developers will handle it for you.
Will this slow down my website?
No. Website-Speed Protection is built into the product, and the snippet is only 8kb. We split-tested it across more than two million dollars of revenue, with and without heatmap, and saw no change in performance.
How it works
How does heatmap track revenue on my website?
Every session gets its own user ID. With a snippet in your site header and one on your thank-you page, heatmap ties each transaction — and every pre-purchase action that led to it — back to that session.
Does heatmap work on every website?
Yes. Any CMS — Shopify, WordPress, WooCommerce, Webflow, ClickFunnels — as well as fully custom builds. There's a purpose-built snippet for each platform so revenue tracking works the same everywhere.
What does the free Chrome extension include?
Wilson's AI page scan on any website, with no account required. Paid subscribers also get their heatmap dashboards, heatmaps, funnels, recordings and surveys straight from the browser.
Plans and pricing
How is my plan price determined?
By your store's trailing twelve-month revenue. Heatmap auto-detects it from your connected store, or you can pick your revenue band yourself. Your band is reviewed at renewal.
Do you offer multi-brand or agency pricing?
Yes. There's umbrella pricing for brands running several sites and for agencies managing client accounts: each additional site is priced by its own revenue band, with a portfolio discount. Book a demo for a quote.
AI and integrations
What is MCP and API access?
MCP connects your heatmap revenue and behavioral data to the AI tools you already use (Claude, Cursor, ChatGPT) so you can ask questions of your data in plain language or build automated workflows on top of it. MCP is included on Scale and above. Explore the MCP Server
Privacy and compliance
Is heatmap GDPR compliant?
Yes. Fully GDPR compliant.
Still have questions?
Talk to someone on our team about what heatmap can do for your store.