What we’re learning
about buyer behavior.
Field notes from heatmap on what shoppers actually do, what it costs, and what to change first.
Stop Optimizing Pages. Start Optimizing Journeys.
Most analytics tools show you what happens on a page. They don’t show you how shoppers actually move through your site, or where you’re losing them.
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Every Heatmap Account Now Comes With a Revenue Success Team
Meet the Revenue Success Team: CRO specialists included with every heatmap account.
Your Click Map Shows You the Last 5% of the Decision
Attention Map measures real consideration (hover time, dwell and cursor hesitancy) to capture the 95% of the decision that click and scroll maps miss.
How Ecommerce Brands Use AI to Turn Data Into Revenue
How leading ecommerce brands use AI, behavioral analytics, customer conversations and revenue data to uncover opportunities and drive growth.
Heatmap AI Workflows and Behavioral Intelligence
Instead of keeping data trapped inside reports, brands can now bring shopper behavior into AI workflows, agents, automation systems and external analysis tools.
Stop Guessing Why Customers Don’t Convert
Behavior shows you where shoppers hesitate. A pop-up survey on that page asks them why, and hands you their answer.
Heatmap, Rebuilt for Speed and Revenue
A faster UI, AI-powered insights, Slack and email integrations, better collaboration, and new tools like Journey Analysis, Custom Events and Popup Surveys.
BFCM 2025 Insights: What We Learned & How to Optimize for 2026
BFCM 2025 brought record traffic, higher AOV and peak conversions on Black Friday. The shopper trends, and how to use them for BFCM 2026.
Best Web Analytics Tools for Ecommerce: 12 Platforms Compared (2025)
Twelve web analytics tools for ecommerce, compared on revenue attribution, Shopify and WooCommerce integration, and what they show past pageviews.
7 Best WooCommerce Heatmap Tools (Compared for WordPress Stores)
Compare the 7 best WooCommerce heatmap tools for WordPress stores. Find which plugins track revenue per click, integrate with WooCommerce orders, and optimize your store.
Best BigCommerce Heatmap & Analytics Tools: 6 Options for Store Owners
Compare the 6 best BigCommerce heatmap and analytics tools for 2025. Find which platforms track revenue per click, integrate natively with BigCommerce, and help optimize your store.
5 Best Crazy Egg Alternatives for Ecommerce (Feature & Price Comparison)
Looking for Crazy Egg alternatives with better ecommerce features? Compare 5 options that track revenue per click, cost less, or offer more accurate mobile tracking for online stores.
Scrollmaps Explained: How They Work + 7 Best Tools for Ecommerce Sites
Learn what scrollmaps are, how they track visitor scroll depth, and which tools work best for ecommerce stores. Compare 7 scrollmap platforms with pricing and features.
