The Ultimate, 150-Point
CRO Checklist for Ecom Brands

Bad news: Your site

That's exactly what this checklist is for.

Custom Styles
CASE STUDIES

Your favorite brands power their CRO with heatmap

This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.

All revenue everything

"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."

Ash Melwani, CMO @ Obvi

+23%

Increase in first-purchase profitability YoY

+7.81%

Increase in Revenue per Session

Agency Packages

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+14%

RPS

+43%

Revenue Increase

Agency Packages

Lorem ipsum dolor sit amet consectetur. Ornare ut turpis vitae pharetra elementum sit. Ipsum risus massa elementum nec. Duis tempus massa vestibulum ut. Dignissim lobortis volutpat rhoncus odio nulla urna.

+14%

RPS

+43%

Revenue Increase

xxx?

Installing Heatmap takes less than five minutes. You can get started for free. 
It’s a no brainer, people! Just add our snippet to your website to start tracking and optimizing for revenue today.

1. Audit

No key-logging. No cookie sniffing. No IP logging. We couldn’t sell your data to third parties even if we wanted to.

2. Evaluate

Revenue Per Session is possible because we track every single engaged session on your website. No sampling. Ever.

3. Execute

Revenue Per Session is possible because we track every single engaged session on your website. No sampling. Ever.

CASE STUDIES

Your favorite brands power their CRO with heatmap

This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.

All revenue everything

" heatmap is a non-negotiable for all Ecom stores!"
Oliver Kenyon, Co-Founder @ ConversionWise

+48%

increase in revenue per session for Cooking Guild

+35%

increase in revenue per session for Cowhides Direct

Agency Packages

Lorem ipsum dolor sit amet consectetur. Ornare ut turpis vitae pharetra elementum sit. Ipsum risus massa elementum nec. Duis tempus massa vestibulum ut. Dignissim lobortis volutpat rhoncus odio nulla urna.

+14%

RPS

+43%

Revenue Increase

Agency Packages

Lorem ipsum dolor sit amet consectetur. Ornare ut turpis vitae pharetra elementum sit. Ipsum risus massa elementum nec. Duis tempus massa vestibulum ut. Dignissim lobortis volutpat rhoncus odio nulla urna.

+14%

RPS

+43%

Revenue Increase

Frequently Asked Questions

How does heatmap track revenue on my website?

We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.

Does heatmap work on every website?

Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.

Will this slow down my website?

No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!

How long does it take to install?

Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.

Do I need developers to install heatmap?

Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.

Can I install heatmap on Google Tag Manager?

Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!

Is heatmap GDPR Compliant?

Yes. 100% GDPR compliant.

You made it all the way down here?

Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a  17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.