We Tested 7 Microsoft Clarity Alternatives - Here's #1
Looking for better website insights? While Microsoft Clarity is a solid option, 2025 offers advanced analytics tools that go beyond its features.
This guide highlights the top 7 alternatives, their features, and how they compare for real-world use.
Here’s what you’ll find inside:
- A quick comparison of each tool’s features and pricing.
- How these alternatives tackle user analytics with advanced capabilities.
- Key insights to help you choose the best option for your business.
Ready? Let's go.
Top Microsoft Clarity alternatives in the market in 2025
Why People Look for a Microsoft Clarity Alternative
While Microsoft Clarity has earned its spot as a go-to tool for many, the tool reveal consistent gaps that might leave you searching for something else or tool that offers same things but more robust. If you're on the hunt for a Microsoft Clarity alternative, here's a breakdown of its limitations, drawn straight from live feedback:
- Overwhelming dashboards and lack of focus
Users often find the interface cluttered, making it hard to focus on key insights. Many wish for predefined KPIs or simplified reporting to help cut through the noise. - Limited analytics depth
Clarity provides basic mobile app analytics and heatmaps but offers marginal upgrades, lacks advanced capabilities found in web app analytics platforms. It also falls short in segmentation, detailed filtering, and features like A/B testing, built-in form analytical data, which are critical for deeper insights and optimization.
- Data accuracy and delays
Several users note inconsistencies in data and delays in processing. While Clarity offers a lifetime free plan, these issues can disrupt real-time decision-making, particularly for fast-moving campaigns. - Custom tracking of events
There are some useful benefits Clarity provides but struggles with tracking custom events effectively, a dealbreaker for those with more complicated SaaS apps who needs tailored data to fine-tune their UX and marketing strategies.
- Scalability & mobile app analytics issues: Small businesses might appreciate Clarity’s simplicity, but larger teams often find it lacking in scalability. Non-technical users often find the platform challenging as it lacks multi-platform support, and restricts device type such as works for mobile web app and analytics, and doesn't accoodate iOS mobile apps.
- Heatmaps fall short: While Clarity offers basic heatmaps, they don’t offer the in-depth insights available in one tool like HeatmapAI, which combines revenue-driven heatmaps, scrollmaps, and more.
- Limited insights on user behavior from top user feedback tools
- Confusing dashboards and an initial learning curve make Clarity less appealing to users who value ease of use and streamlined analytics.
Information source: G2 reviews
Users consistently express a desire for advanced segmentation, real-time data processing, and customizable dashboards in alternatives. Whether it's deeper insights, better integrations enough analytica features, or ease of use, these gaps drive many to explore other options.
Here are the top 7 alternatives you can consider:
1. heatmap — The Best Microsoft Clarity Alternative for On-Site Analytics 🏆
HeatmapAI, one of the best microsoft clarity alternatives, is a revenue-focused analytics platform that ties every user to actual revenue, providing unmatched clarity for optimizing conversion on e commerce websites.
Unlike other tools that focus on visits and pageviews, HeatmapAI delivers qualitative aspects, and analytical data using AI-driven recommendations and revenue attribution, making it a must-have for ecommerce brands aiming to boost profitability.
With easy installation on any CMS, HeatmapAI also lets you create and add announcements widgets, session replay features, and transform website data into a clear roadmap for increasing Revenue Per Session (RPS).
Why teams choose heatmap.com over other analytics tools 🏆
Key Features
- Revenue-Based Heatmaps: Gain insights into how each element on your site impacts revenue. Filter data by traffic source, Average Order Value (AOV), or user behavior.
- AI-Generated Recommendations: It lets you share ideas, optimize layouts, visuals, and calls-to-action with over 500 CRO-focused suggestions.
- Interactive Scrollmaps: Identify where users lose interest and optimize layouts to boost engagement and revenue potential.
- Screen Recordings: Watch sessions anonymously to uncover patterns driving conversions or hindering performance.
- Comparison Mode: Segment data to compare behavior between high-value and low-value users, helping refine marketing strategies.
- Privacy-Focused Analytics: Fully GDPR and CCPA compliant, ensuring user data privacy without sacrificing analytics depth.
- Seamless Integrations: Works effortlessly with all major ecommerce CMS platforms and split-testing more tools.
Caveats:
- Limited for dynamic applications — Heatmap performs well with standard web tracking but is less suited for single-page JavaScript applications
- Less effective for low-traffic sites — the tool is most beneficial for higher-traffic sites, as insights may be limited on sites with minimal traffic.
Pricing
HeatmapAI’s pricing is based on your revenue, ensuring that it scales with your business needs. You can save up to 30% with annual prepayments.
- Pro Plan: Includes features like revenue-based heatmaps, scrollmaps, screen recordings, and weekly AI recommendations.
- Enterprise Plan: Adds advanced custom AI modeling, dedicated CRO management, and unlimited data storage.
Book a demo to find the best plan for your needs.
What verified G2 users say:
"Revenue insights blew my mind!
"Heatmap.com's revenue attribution!! It's really mind blowing to see WHAT is driving revenue on our ecommerce clients websites. There's no other tool that does this, so it's changed how I look at websites. Customer support is great, easy to install, and I use it all the time." ~ Dylan A., CEO (G2)
"A unique and novel technology for visualizing website analytics
"Updating the websites for user attention was very easy using heatmap visualizations. It is real-time and easy to install in an existing website through a simple script. can be also integrated with WordPress and WiX websites." ~ Dipak K., Senior Research Fellow (G2)
2. Hotjar
G2 Rating: 4.3/5 (307 reviews)
Hotjar, part of the Contentsquare group, is an intuitive behavioral analytics tool that combines heatmaps, identify sessions, and in built analytics to improve UX and boost conversions. Trusted by 1.3M+ websites, it integrates seamlessly with Google Analytics, Zapier, and Slack.
Key Features
- Heatmaps: See exactly where users click on your site to track user engagement and identify high-performing areas on your site.
- Surveys & Feedback Widgets: Collect qualitative data to understand user preferences and pain points.
- Behavioral Analytics: Advanced analytics features for identifying frustration signals like rage clicks and dead clicks, engagement trends, and conversion opportunities.
Strengths
- User-friendly interface: Hotjar’s intuitive design simplifies setup and use for teams of all sizes.
- Comprehensive insights: Combines heatmaps, recording of sessions, and surveys for a holistic view of users' behavior.
- Seamless integrations: Works with popular platforms like Slack and Zapier to streamline workflows.
Caveats
- Session-based pricing: Pricing can become costly for smaller businesses or high-traffic websites.
- Obfuscated session data: Users report challenges in troubleshooting issues due to limited visibility in recordings.
- Limited value for small-scale sites: Features like advanced filtering and behavioral trends may not provide significant benefits for low-traffic websites.
- Known to slow down websites, some considerably
👉 Find out how heatmap.com virtually has no negative impact on website performance
Pricing
Hotjar offers flexible pricing, starting with a Free Plan (35 daily sessions). Paid plans include Plus at $32/month, Business at $80/month with advanced analytics, and Scale at $171/month for enterprises with basic funnel analysis features. All plans feature unlimited heatmaps and a 14-day free trial with 20% savings on annual payments.
What verified users say:
"Analyze every visitor's activity"
Hotjar has everything which is required to analyse visitor's activity which may required for customising website as per customer's requirement. Easy to integrate with any website/CMS. ~ Usha B., Manager (G2)
"Diffuculty in understanding the recordings"
I don't understand how Hotjar prioritizes the recordings- Like which session to record or not. We faced many issues in the free version as the recorded sessions were always irrelevant or from countries we don't target." (G2)
3. Mouseflow
G2 Rating: 4.6/5 (665 reviews)
Mouseflow is one of the basic analytical tools trusted by 210,000+ businesses to optimize websites with advanced filtering and session replay feautures, heatmaps, and funnel tracking. It includes frustration tracking, form analytics, and advanced filtering to make data clear, making it ideal for improving UX and boosting conversions by analyzing user behavior.
Key Features
- Session Recording: View detailed video replays in sessions recording to uncover what happens between clicks.
- Heatmaps: Automatically generate six types of heatmaps to analyze user engagement across all pages.
- Funnels: Identify where and why users drop off during critical website journeys.
Strengths
- Comprehensive analytics: Combines behavioral tracking, heatmaps, and advanced filters for detailed insights.
- Friction tracking: Unique machine learning tool to identify issues, actions users and prioritize it.
- Form analytics: Valuable for businesses focused on lead generation and improving conversion rates.
Caveats
- Steep learning curve: New users may find some features challenging to master.
- Session discrepancies: Some users report inconsistencies between Mouseflow data and other analytics tools.
- Pricing for high traffic: Plans for large-scale usage can become expensive for smaller businesses.
Pricing
Mouseflow’s pricing starts at $31/month for 5,000 session replays, one website, and three months of data storage. Higher plans like Growth ($109/month) and Business ($219/month) add more sessions, extended storage, and built-in form analytics. The Pro Plan ($399/month) supports 150,000 sessions, while Enterprise Plans offer custom solutions. All plans include a 14-day free trial.
What Verified G2 Users Say
"Using Mouseflow has been transformative for understanding user behavior and improving website UX."
"The comprehensive session replay feature in Mouseflow is invaluable. It allows me to see exactly how users use our web application, providing insights that were crucial for optimizing the user experience. The heatmaps are particularly helpful in identifying areas where users click the most, enabling targeted improvements in our desing refresh." ~ Verified User in Consulting (G2)
"It's complicated to setup, and I haven't found any training for it." ~ Verified user in Architecture & Planning (G2)
4. FullStory
G2 Rating: 4.5/5 (780 reviews)
Fullstory is a behavioral analytics tool that uncovers user sentiment and actions through session recordings, frustration tracking, and AI-ready data. It helps teams run user interviews, improve user experiences, gather information, and boost revenue with actionable insights, making it ideal for software engineers, product managers and data teams.
Key Features
- Session Replay: Watch detailed recordings of user clicks to identify friction points and improve usability.
- AI-Ready Behavioral Data: Structured first-party data for advanced predictive modeling and analysis.
- Frustration Tracking: Metrics like rage clicks and dead clicks to pinpoint user frustrations.
Strengths
- Granular insights: Provides detailed user behavioral data with session replay and frustration tracking.
- AI-ready data: Automatically structured and indexed data for predictive modeling and advanced analytics.
- Customizable analytics: Tools like retroactive data history and custom tracking of events enhance flexibility.
Caveats
- Learning curve: Advanced features can overwhelm new users, requiring time to master.
- Dashboard limitations: Graphing and visualization options could be more robust for better usability.
Pricing
Fullstory offers customized pricing plans based on the needs of your team, with options tailored for business, advanced, and enterprise use cases.
What Verified Users Say
"Fullstory is super easy to use, it offers real time data which is super beneficial for the industry I work in, and the fact that we can see where users get stuck via recordings in real time as well." ~ Roberta B., Product Marketing Specialist (G2)
"I think that the lack of features relate to A/B testing, both technical and analysis." ~Verified User in Banking (G2)
5. LuckyOrange
Rating: 4.6/5 (245 reviews)
Lucky Orange is a conversion rate optimization (CRO) tool trusted by over 500,000 websites. It helps businesses analyze user behavior, improve performance, and reduce cart abandonment. With seamless Shopify integration, it’s a popular choice for eCommerce businesses aiming to boost conversions.
Key Features
- Dynamic Heatmaps: Provides detailed insights into where visitors click, scroll, and engage on your site.
- Session Recording: View real-time and historical sessions to identify pain points and opportunities for improvement.
- Live Chat and Announcements: Proactively engage with visitors using live chat or prompt them with tailored announcements to reduce cart abandonment.
Strengths
- User-friendly Interface: Praised for its intuitive setup and seamless Shopify integration.
- Comprehensive Features: Offers all essential CRO tools, from heatmaps to visitor analytics, on every plan.
- Real-Time Insights: Live monitoring and chat features provide immediate engagement opportunities.
Caveats
- Bot Traffic Tracking: Some users report sessions from bots skewing analytics.
- Data Granularity Overwhelm: Managing a wealth of data can feel overwhelming without effective filters.
- Session Availability: Missing or unavailable session data occasionally frustrates users.
Pricing
Lucky Orange offers a 7-day free trial and paid plans starting at $32/month (annually) for 5,000 sessions, scaling up to $720/month for 300,000 sessions. All plans include dynamic heatmaps, recordings, and live chat, with customizable enterprise options to optimize landing pages effectively.
What verified G2 users say
"I like its use of heatmaps and page recordings to collect real time user experience. It's recording dash also shows attribution per user: source including pages, location, browser." ~ Mercedes O., Director of Marketing (G2)
"Sometimes it's so slow in pickup up images when I have a live view of customer when they enter the site. I can't get to see the needful. And that somehow becomes a problem for me." ~ Lawrence E., Small Business (G2)
6. Glassbox
Rating: 4.9/5 (716 reviews)
Glassbox is an AI-powered customer intelligence platform trusted by global brands like Marriott, L’Oréal, and Air Canada. It delivers real-time insights to optimize web pages, conversion funnels, boost conversions, and enhance brand loyalty. Designed specifically for enterprises, it uses tagless data capture and session replays to turn data into actionable strategies.
Key Features
- Real-Time Session Replay: View sessions as they happen to identify pain points and improve user experience.
- Tagless Data Capture: Automatically capture comprehensive interaction data without the need for manual tagging.
- Heatmaps & Interaction Maps: Visualize user engagement and identify areas of interest or friction on web pages.
Strengths:
- Powerful Session Replay: Provides detailed playback of users to identify challenges and opportunities.
- Enterprise-Grade Analytics: This one of the robust tools offer tailored features for large-scale operations and digital innovation.
- Data Visualization: Heatmaps and interaction maps provide deeper insights at a glance.
Caveats:
- Steep Learning Curve: Advanced features may require initial training and ongoing support.
- Data Retention Limits: Sessions older than three months may no longer be available for analysis without additional arrangements.
- Slower System Performance: Some users report occasional delays, especially with extensive datasets.
Pricing
Glassbox offers flexible pricing plans tailored to business needs, focusing on data retention periods, session volume, and feature packages. All plans include tagless data capture, session replays, and interaction maps. Customers can request a demo or contact sales for personalized quotes to optimize website performance and ecommerce checkout flows.
What verified G2 users say:
"I most like their responsiveness and their willingness to make the product implementation and adoption well" ~ Verified User in Design (G2)
"Filtering seems a bit complex and opaque, but it might just be an education problem on my part. i was expecting a traditional boolean builder, but there seems to be no "OR" option -- instead i have to use "is one of", which is counter-intuitive to me when checking something like page content (where i would expect "is one of" to match the entire value). so again...probably just an education problem on my part." ~ Adrian T., UX Manager (G2)
7. Smartlook
G2 Rating: 4.6/5 (871 reviews)
Smartlook is a behavior analytics tool that enables users to track and analyze interactions on websites, ecommerce websites, and support mobile apps like iOS/Android apps. It offers analytics features such as session replays, funnel analysis, and heatmaps, making it ideal for product designers to improve website performance and e commerce checkout flows. Its simple UI compared to others and more mature version simplifies test designs, decision-making and running user interviews for better insights.
Key Features
- Session Replay: View step-by-step interactions of every user, revealing how they navigate your site or app.
- Heatmaps: Visualize user clicks, taps, and scrolls to identify which elements users engage with most.
- Event Tracking: Automatically tracks interactions of users like clicks, form submissions, and button taps.
Strengths
- User-friendly interface: Easy to use for beginners, with intuitive navigation and setup.
- Comprehensive session replay: Recordings show user actions in real-time, giving clear visibility into user behavior.
- Advanced customization: Offers the ability to set up custom events, heatmaps, and funnels tailored to specific needs.
Caveats
- Limited tracking in free plan: Free plan only offers 3,000 monthly sessions and one-month data retention.
- Occasional recording bugs: Some users have reported glitches in recordings, such as missing sessions or truncated replays.
- UI complexity: Some users find the interface clunky, with room for improvements in navigation and filtering.
Pricing
Smartlook provides a Free Plan with 3,000 monthly sessions and basic analytics. Paid plans start at $55/month, offering funnel analysis and CSV exports with 90-day data retention. The Enterprise Plan includes SSO, unlimited users, and dedicated support. All plans offer a 30-day free trial to test its enough analytics features risk-free.
What merchants say:
"I like the best about Smartlook is that it helps me easily create heat maps and thus receive visual analytics of user behavior on our website, for example where user drop-off happens, etc. I use this everyday at work to see how users are using our website, which button are they clicking on, which button they are skipping, it helps me as a PM to make informed UI/UX decisions." ~ Verified user in market research (G2)
"The downside is that it only keeps a 1-month tracking record when used for free. It's also more difficult to create a heat map than other similar applications, and the created heat map remains active for a short time and then deactivates automatically." ~ Verified user in design (G2)
Try the #1 Microsoft Clarity Alternative – heatmap.com!
Selecting the right on-site analytics tool isn't just a decision—it's a strategy. Your business's growth, customer experience, and conversion rates all hinge on the insights you gather. While Microsoft Clarity is a known name, it’s far from the only choice. Today’s market offers a rich variety of alternatives designed to suit specific business needs, from startups to large enterprises.
On-site analytics platforms like heatmap, Hotjar, and Lucky Orange go beyond basic recordings. They empower businesses to watch user sessions, visualize users click, detect friction points, and optimize experiences in real time.
Each platform brings something unique, but if you’re looking for the best overall choice, heatmap takes the crown. With its revenue-driven insights, unlimited heatmaps, and actionable customer behavior analytics, Heatmap enables smarter decision-making with clear ROI.
If you're looking for precision, powerful visualizations, and next-level customer insights, Heatmap.com stands above the rest as the ultimate Microsoft Clarity alternative.
heatmap is the best Microsoft Clarity alternative - try free for 14 days
Heatmap.com is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Spencer Pawliw
@spencepawliw+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
Read Related Articles
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
