8 Website Tracking Tools That You Can't Ignore in 2025
Discover essential website tracking tools for 2025. Gain insights, optimize performance, and stay ahead of the competition.
Are you still guessing what drives sales on your website? Stop throwing money at changes that might work. You need to know exactly what actions lead to revenue.
It's time to move beyond vanity metrics and focus on what truly matters: your bottom line. We'll show you how to track the right data, and turn clicks into cash.
Here’s what to track to make data-driven decisions that actually move the needle:
- Traffic sources that deliver real buyers.
- User behaviors that boost conversions.
- Performance tweaks that maximize revenue.
Let's get started.
TL;DR - 8 Website Tracking Tools to Boost Conversions
Website Traffic Tracking Tools:
- Google Analytics 4: Monitor website engagement, conversions, and user journeys
- SEMrush: Improve SEO rankings with traffic insights and competitor analysis.
- RB2B: Website visitor identification with LinkedIn profiles.
Behavior Tracking Tools:
- heatmapAI: Gain insights into revenue-generating user behavior on your website.
- Hotjar: Track user interactions with heatmaps and feedback tools.
- Lucky Orange: Analyze user behavior with heatmaps, surveys, and session recordings.
Performance Tracking Tools:
- heatmapAI: Maximize ROI by identifying critical site issues and performance gaps that impact conversions.
- Google Search Console: Monitor search performance, track rankings, and fix indexing issues.
- SEMrush: Boost SEO with keyword tracking and domain authority insights.
- Kissmetrics: Analyze your entire funnel to track user activity.
Tools That Track Website Traffic
- Google Analytics 4: Monitor website engagement, conversions, and user journeys
- SEMrush: Improve SEO rankings with traffic insights and competitor analysis.
- RB2B: Website visitor identification with LinkedIn profiles
- Key Website Traffic Metrics to Track
- Tracking the right metrics will give you valuable insights into how your website is performing and where you can optimize for better results. Here are the essential traffic metrics to keep an eye on:
- Page Views: This tracks how many times a specific page is viewed, including repeat views from the same user. It helps gauge the popularity of individual pages.
- Views per User: This measures how many pages, on average, each user views during their session. It indicates how engaging and easy to navigate your site is.
- Sessions: A session is a group of interactions that a user has within a set time period on your site. Tracking sessions helps understand the overall engagement level and frequency of visits.
- New Visitors: This metric shows how many visitors are coming to your site for the first time. It helps you gauge how effective your acquisition strategies are in attracting fresh traffic.
- Returning Visitors: Tracks how many visitors are coming back to your site. A high percentage of return visitors usually indicates strong brand loyalty and engaging content.
- Traffic Sources: Understand where your visitors are coming from (e.g., organic search, social media, paid ads, direct traffic). This is critical for optimizing marketing spend and identifying the best-performing channels.
- Engagement Rate: Measures the level of interaction users have with your site, such as clicks, form submissions, and other actions. A higher engagement rate typically means your content is resonating with visitors.
#1) Google Analytics 4
GA4 shifts the focus from sessions to events, giving you a deeper look at how users interact across your site. It's built for the modern web, with AI-powered insights and cross-device tracking. If you want to understand the customer journey, GA4 is a solid starting point.
Key Features
- Event-Based Tracking: Track any user interaction as an event, providing granular data. This allows you to see the precise actions buyers take. heatmap.com also uses event-based tracking, but ties those events directly to revenue, revealing which interactions are most profitable.
- AI-Powered Insights: GA4 uses machine learning to predict user behavior and provides automated insights.
- Cross-Device Measurement: Track users across multiple devices and platforms, giving you a unified view of the customer journey.
- Enhanced Privacy Controls: GA4 is designed with privacy in mind, offering more control over data collection and usage.
- Integration with Google Ads: Seamlessly connect GA4 with Google Ads for better campaign optimization.
Pricing
GA4 is free to use, offering a wide range of features for most businesses. Google Analytics 360, the enterprise version, starts at $50,000 per year, with costs varying based on usage and additional services.
P.S: heatmapAI goes beyond Google Analytics by tying every user interaction directly to revenue. Its AI-powered insights help identify high-performing elements and weak spots affecting your ROI.
For instance, JellyBee increased their conversion rate by 24.7% and total revenue by over $650,000 for the year using heatmapAI’s recommendations.
#2) SEMrush
Want to crush your competition? SEMrush is the all-in-one marketing platform for SEO, PPC, and content. It's packed with powerful tools to uncover hidden opportunities, spy on your rivals, and boost your online visibility.
Key Features
- Keyword Research: Uncover a goldmine of keywords with SEMrush's massive database. Find the terms your customers are searching for, and steal your competitor's traffic.
- Competitor Analysis: See exactly what your competitors are doing, from their top keywords to their ad copy.
- Site Audit: Identify technical SEO issues that are holding your site back. SEMrush crawls your site and provides actionable recommendations for improvement.
- Rank Tracking: Monitor your keyword rankings and track your progress over time.
- Content Marketing Toolkit: Create content that ranks and resonates with your audience. SEMrush finds trending topics, optimizes your content for SEO, and even generates content ideas with AI.
Pricing
SEMrush offers three paid plans:
- Pro ($119.95/month),
- Guru ($229.95/month), and
- Business ($449.95/month).
- Each plan offers a different set of features and limits.
#3) R2B2
Want to squeeze more revenue from your website? R2B2 helps publishers maximize ad revenue with their programmatic advertising platform. They offer a wide range of ad formats and connect you with a huge network of advertisers.
Key Features
- Diverse Ad Formats: R2B2 offers standard banners, innovative video formats, and engaging interactive options like Vignettes and Interscroller ads. This ensures you can find the perfect fit for your website and audience.
- Broad Demand: With partnerships with over 21 SSPs (and growing!), R2B2 connects you with a massive pool of advertisers, maximizing your ad revenue potential.
- Global Reach: R2B2 operates in 46 countries, allowing you to monetize your traffic no matter where your audience is located.
- Technical Support: R2B2 provides technical assistance to help implement and optimize your ad setup.
- Easy Implementation: Integrate R2B2 with your site using simple tag-in-tag solutions, your existing ad server, or Prebid.
Pricing
R2B2 offers a revenue-sharing model, meaning they take a percentage of the ad revenue generated. Contact them for a personalized revenue estimate and to discuss their pricing structure.
Tools That Track Visitor Behavior On Your Site
- heatmapAI: Gain insights into revenue-generating user behavior on your website.
- Hotjar: Track user interactions with heatmaps and feedback tools.
- Lucky Orange: Analyze user behavior with heatmaps, surveys, and session recordings.
Types of User Behavior to Track
Want to get inside your customer's head? Tracking user behavior reveals exactly how people interact with your website. This data is a goldmine for optimization. You can see what's working, what's not, and where to focus your efforts.
Here's a breakdown of key behaviors to track:
- Clicks & Taps: See where users are clicking (or tapping on mobile). This highlights high-interest areas and potential friction points. Use this data to optimize your calls to action (CTAs) and improve page layout.
- Scroll Depth: Are users actually reading your content? Scroll depth reveals how far down the page they go. Make sure key information is placed where it gets seen. heatmap.com's scrollmaps even show you revenue drop-off points, so you can see where users lose interest (and where you're losing money).
- Mouse Movement & Hovering: Where does the user's cursor go? This data can reveal subconscious interest and help optimize UI/UX placement.
- Session Duration & Page Views: How long are users sticking around? How many pages are they visiting? These metrics indicate engagement and navigational efficiency.
- Navigation Patterns: See how users move between pages. This helps optimize site structure, menu layouts, and internal linking.
- Rage Clicks: Repeated rapid clicks in the same spot? That's a rage click, and it signals user frustration. Use this data to identify broken elements, unclear CTAs, or confusing design.
- Error & Dead Clicks: Clicks on non-interactive elements are wasted clicks. Find and fix these usability issues.
- Exit Intent: Track when a user is about to leave your page. This allows you to trigger exit pop-ups with special offers or incentives to stay.
- Form Interactions & Abandoned Carts: See where users drop off in forms or during the checkout process. This helps you identify and eliminate friction points that are killing your conversions.
By tracking these behaviors, you'll gain a deep understanding of how users experience your website. This allows you to optimize for engagement, usability, and ultimately, revenue.
#1) heatmap.com - The #1 Behavior Analytics Tool That Cares About Revenue
Stop guessing what drives your website revenue. heatmap.com is a website visitor tracking software shows you exactly how every element on your site impacts your bottom line. See which clicks lead to conversions, where users get frustrated, and what changes will boost your sales.
Key Features
Why teams choose heatmap.com over other analytics tools
heatmap.com offers a suite of powerful features designed to help you understand user behavior and optimize for revenue:
- Revenue-based heatmaps: See how every click on your website contributes to revenue. Identify high-converting areas, optimize underperforming elements, and increase ROI with AI-driven insights.
- Session recordings: Watch anonymized visitor interactions to see what's working and what can be optimized, uncovering high-value behaviors that drive conversions.
- Rage clicks: Detect repeated rapid clicks that indicate user frustration, broken elements, or unclear CTAs, allowing you to pinpoint and resolve usability issues.
- A/B testing: Compare different cohorts, such as purchasers vs. rage clickers, to support data-driven A/B testing and audience segmentation.
- AI-powered CRO recommendation engine: Get over 500 AI-driven recommendations to enhance copy, rearrange page elements, improve visuals, and optimize other on-page elements to boost revenue per session.
Pricing
heatmap.com offers a 14-day free trial. Paid plans start at $117 per month, with pricing based on annual revenue, making it accessible to businesses of all sizes.
Here’s What Business Owners Have to Say About heatmapAI…
heatmapAI has helped eCommerce brands score millions of dollars in revenue.
With heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
Winning Split Tests #1 - Collection Page Optimization. +$71,286 per month in revenue with 97% significance.
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
Heatmap is a non-negotiable for all Ecom stores! Read this now!
Don't sleep on heatmap! You could be just a few tweaks away from changing the course of your business.
#2) Hotjar
Hotjar is a popular visitor tracking tool that helps you understand how visitors interact with your website. It offers heatmaps, session recordings, and feedback tools to uncover usability issues and optimize the user experience.
Key Features
- Heatmaps: Visualize user behavior with heatmaps that show where users click, move their mouse, and scroll. heatmap.com takes this further by connecting these interactions directly to revenue, showing you the financial impact of user behavior.
- Session Recordings: Watch recordings of real user sessions to see how visitors navigate your site and identify areas for improvement.
- Surveys & Feedback Polls: Collect user feedback with surveys and polls to understand their needs and preferences.
- Incoming Feedback: Allow users to provide feedback directly on your website with an easy-to-use feedback widget.
- Integrations: Connect Hotjar with tools like Google Analytics, HubSpot, and Zapier to streamline your workflow.
Pricing
Hotjar offers a free plan with limited features. Paid plans start at $39 per month and go up to $213 per month, with pricing based on the number of daily sessions tracked.
#3) Lucky Orange
Lucky Orange is another popular user behavior analytics tool that offers a suite of features to optimize your website. It's known for its heatmaps, session recordings, and live chat features.
Key Features
- Dynamic Heatmaps: Visualize user behavior with heatmaps that show clicks, mouse movements, and scroll depth. heatmap.com also offers heatmaps, but with a focus on revenue, allowing you to see the direct impact of user interactions on your bottom line.
- Session Recordings: Watch recordings of real user sessions to see how visitors interact with your site and identify areas for improvement.
- Live Chat: Engage with website visitors in real-time to provide support, answer questions, and gather feedback.
- Surveys & Polls: Collect user feedback with surveys and polls to understand their needs and preferences.
- Form Analytics: Analyze form submissions to identify fields that are causing confusion or leading to drop-offs.
Pricing
Lucky Orange offers a 7-day free trial. Paid plans start at $10 per month and go up to $899 per month, with pricing based on the number of monthly sessions tracked.
Tools That Track Website Performance
- heatmapAI: Maximize ROI by identifying critical site issues and performance gaps that impact conversions.
- Google Search Console: Monitor search performance, track rankings, and fix indexing issues.
- SEMrush: Boost SEO with keyword tracking and domain authority insights.
- Kissmetrics: Analyze your entire funnel to track user activity.
Top Metrics to Track Website Performance
Tracking the right metrics is crucial to understanding how your website is performing and identifying areas for improvement. Here are some of the most important metrics to keep an eye on:
- Page Load Time: Every second counts! A slow website leads to frustrated visitors and lost sales. Aim for a load time under 2 seconds. heatmapAI helps you understand why users are bouncing by visualizing their behavior on the page, such as drop-off points and interaction patterns
- Bounce Rate: A high bounce rate (people leaving after viewing only one page without any action) indicates that something's wrong. It could be poor design, irrelevant content, or a slow loading site. Aim for a bounce rate below 40%. heatmap.com helps you understand why users are bouncing by showing you their behavior on the page.
- Keyword Rankings: Where do you rank in search results? Higher rankings mean more organic traffic. Aim for the top 3 positions, as that's where 70% of clicks go. Tools like SEMrush and Ahrefs can track your keyword rankings.
- Backlinks: Backlinks from quality websites are like votes of confidence. They boost your credibility and improve your search rankings. Aim for a steady increase in backlinks from relevant sites with a Domain Authority (DA) of 30 or higher. Tools like Moz and Majestic can help analyze your backlink profile.
- Conversion Rate: This is the ultimate measure of success. What percentage of visitors are completing your desired action (e.g., making a purchase, signing up for a newsletter)? A good conversion rate varies by industry, but aim for continuous improvement. heatmap.com shows you which elements on your site are driving conversions and provides AI-powered recommendations to optimize for higher conversion rates.
#1) heatmap.com - The #1 Performance Tracking Tool for Maximizing ROI!
heatmap.com doesn’t just track performance—it helps optimize it. See how every element on your site impacts revenue, get AI-powered recommendations for improvement, and watch your sales soar.
Key Features
- Revenue-Driven Performance Insights: heatmap.com ties website performance directly to revenue. See which pages and elements are generating the most sales, and identify areas for improvement.
- Conversion-Focused AI Optimization: Get AI-powered recommendations to improve your website's performance and drive more conversions. heatmap.com's AI analyzes your website and suggests changes to page structure, content placement, and key elements to boost your bottom line.
- Real-Time Dashboard & Metrics: Access a user-friendly dashboard with key performance metrics, including revenue per session, high-traffic web pages, and more. Make informed decisions based on real-time tracking data.
- Site Speed & JavaScript Error Tracking: Identify and fix performance bottlenecks that are hurting your user experience and impacting your conversions. heatmap.com's AI-powered tracking detects slow-loading pages and JavaScript errors, providing actionable advice to resolve issues quickly.
How heatmap.com Helped JellyBee Increase Conversions by 24.7%
JellyBee, a supplement brand, wanted to increase conversions on their landing page. Using heatmap.com, they identified a drop-off in engagement below the fold. heatmap.com's AI recommendation engine suggested adding a human element to their hero image.
They replaced the bottle-only image with a photo of a middle-aged woman (their target demographic) holding the bottle. This simple change, based on heatmap.com's AI insights, resulted in a 24.7% increase in conversions and over $650,000 in additional revenue!
This case study highlights the power of heatmap.com's AI-driven recommendations. By understanding user behavior and making data-backed changes, you can significantly improve your website's performance and achieve impressive results.
Pricing
heatmap.com offers a 14-day free trial. Paid plans start at $117 per month, with pricing based on annual revenue, making it accessible to businesses of all sizes.
#2) Google Search Console
Want to know how Google sees your site? Google Search Console is a must-have tool for any website owner. It provides valuable insights into your site's performance in search results, helps you identify and fix technical issues, and improve your visibility.
Key Features
- Performance Reports: See how your site is performing in Google Search. Track impressions, clicks, and average position for your keywords.
- Index Coverage: See which pages are indexed by Google and identify any crawl errors or issues preventing pages from being indexed.
- URL Inspection Tool: Get detailed information about how Google views a specific page on your site. This includes crawl status, index status, and any detected issues.
- Mobile Usability: Check how mobile-friendly your site is and identify any issues that could be impacting your ranking on mobile devices.
- Sitemaps: Submit sitemaps to help Google understand your site's structure and ensure all your pages are crawled and indexed.
Pricing
Google Search Console is completely free to use.
P.S. While Google Search Console helps you understand your site's overall performance in search, heatmap.com shows you the user behavior behind the clicks. See exactly how visitors interact with your site and get AI-powered insights to optimize your website for better results.
#3) SEMrush
SEMrush isn't just for SEO. It's a comprehensive platform with a wide range of tools to track and improve your website's performance across various channels. From site audits to social media analytics, SEMrush has you covered.
Key Features
- Site Audit: Identify technical search engine optimization issues and get actionable recommendations to improve your site's health and performance.
- Position Tracking: Track your keyword rankings in search results and monitor your progress over time.
- Backlink Analysis: Analyze your backlink profile, identify high-quality links, and discover opportunities to build new links.
- Traffic Analytics: Get insights into your website's traffic sources, audience demographics, and user behavior.
- On-Page SEO Checker: Analyze your pages and get recommendations to optimize your content for better search rankings.
Pricing
SEMrush offers three paid plans: Pro ($119.95/month), Guru ($229.95/month), and Business ($449.95/month). Each plan offers a different set of features and limits.
#4) Kissmetrics
Kissmetrics is a customer analytics platform, focusing on providing actionable insights to improve engagement, reduce churn, and drive revenue growth.
Key Features
- Person-Based Tracking: Track individual users across multiple devices and sessions to get a complete picture of their behavior.
- Funnel Analysis: Identify hurdles in your conversion funnels and optimize key steps to improve conversion rates.
- Cohort Analysis: Analyze the behavior of specific groups of users over time to understand how they engage with your product or website.
- A/B Testing: Conduct A/B tests to compare different versions of your website or app and identify which performs best.
- Email Automation: Send targeted emails to users based on their behavior and engagement.
Pricing
Kissmetrics offers three paid plans: Silver ($299/month), Gold ($499/month), and Platinum (custom pricing). Each plan offers a different set of features and event limits.
So, Which Is the Best Tracking Tool to Use in 2025?
Choosing the right website tracking tool depends on your goals. Whether you're looking to optimize user engagement, enhance site performance, or gain detailed traffic insights, each tool offers distinct advantages.
- Need insights into user behavior? heatmapAI is the best choice. Its revenue-based heatmaps and AI CRO insights help pinpoint areas for optimization, leading to higher ROI and improved UX. With its detailed visual data on user clicks, scrolls, and interactions, you can make targeted improvements that drive conversions.
- Want to track website traffic and conversions? Google Analytics 4 is ideal for comprehensive website tracking, allowing you to monitor user journeys, conversions, and traffic sources all in one platform.
- Struggling with site performance? heatmapAI is perfect for uncovering technical issues, drop-off points, and low-performing pages that affect conversions. With AI-driven insights, you can fine-tune key elements, reduce friction, and maximize conversions.
Try heatmap.com | Your eCommerce site will thank you (so will your wallet)
We are the only onsite analytics platform that tells you how to make more money - down to the pixel. Trusted by 1000+ eCommerce brands.
Ashvin Melwani
@ashvinmelwaniWith heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
Read Related Articles
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
