What Are Rage Clicks on Heatmaps

What Are Rage Clicks on Heatmaps?

We've all been here before; you've clicked a button on a website to move to a new page, but nothing happens. So, you keep clicking, but still nothing. If you can relate to this, you already have experience with something that leads to rage clicks.

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A high rage click rate is usually a sign of a UX design problem, but it can easily be fixed with the help of advanced tools like heatmaps.

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If you're noticing your website or app is getting a lot of rage clicks lately, you'll need to find out what the issue is as soon as possible, as you could be sacrificing valuable conversions. To help you out, we've written this article explaining what rage clicks are and quick solutions to fix them so your site's user experience improves.
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Rage Clicks Explained

The term rage click is used to describe when one of your website users repeatedly clicks or taps on an element, hoping it will take a desired action, but the action fails to occur, so they continuously keep tapping, but still, nothing comes of it.

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Normally, rage clicks are a major red flag of user frustration over a particular feature on your website. They can destroy your chances of converting potential customers, but if you catch them soon enough, you can diagnose the issue and make the chances to minimize the damage.

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How Do Rage Clicks Happen?

Websites are quite complex; various things could be causing rage clicks on yours, including:

• Broken elements: This refers to some of the features on your site not working properly. Some examples could be broken links directing people to pages that don't exist, missing images that are integral parts of the page, or a faulty button that's not fit for purpose.
• Slow page speed: If someone is moving between your pages and they're experiencing a delayed loading time that's taking longer than the average.
• Invisible overlays: Think of an element layer that the visitors can't see, but they end up masking your content that prevents them from interacting with it.
• Bad UX Design: Poor design on your website that's impacting your user's experience; this can be about the actual design itself or some of the elements that are a part of it.

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Types of Clicks You Should Be Aware Of

Rage clicks are only one type of frustration signal that ruins the customer experience; there are also some others that can happen on your site, which you should be aware of, such as:

• Error clicks: If you've got a button or an element on your website that isn't functioning correctly and someone clicks on that, this click event would be called an error click.
• Thrashed cursors: A user on your site has begun waving their mouse around in a circle or from side to side on one of your web pages because they're frustrated.
• Dead clicks: Someone tries to click a specific element on your website, but it doesn't work, and they're stuck on the page. Have a developer check if any errors appear on your console log to mitigate dead clicks. 

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How to Track Rage Clicks on Your Website With Heatmaps

Companies adopt various strategies to identify rage clicks on their website and improve user experience, but this is becoming a lot easier thanks to the advancement of session replay tools like ours, Heatmap.com.

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Heatmaps are useful tools that track user behavior on websites through various metrics on different forms of data representation, including heatmaps, scroll maps, and screen recordings. As a website owner, when you've got access to data as in-depth as this, you'll be able to easily point out the problems and fix them.

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If you've already registered with Heatmap, follow these steps to find out where your rage clicks are happening today:

• Set up heatmaps for all the pages you want to investigate.
• Analyze each heatmap to see where users are clicking a couple of times in a short period at a rapid pace.
• Inspect the affected areas to see what's causing the rage clicks. Usually, it will be some sort of element, like a button or a link.
• Make the appropriate changes and run a test to see if there's a difference in results.

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Fixing Your Problems With Rage Clicks: What to Do?

After using a Heatmap to identify what's causing all the rage clicks on your website, you should fix the problem immediately. So that it doesn't happen again, be sure to do the following things:

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Fix the Dead Links on Your Web Pages

Hyperlinks tend to break over time; marketers and SEOs are always trying to keep up with the algorithm, which can result in them redirecting links or scraping the pages entirely.

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Unfortunately, if you're linking to these pages, you could be left with dead links that can go unnoticed. Always perform some check-ups on your links, whether they're internal or external; they could be causing rage clicks that are detrimental to conversions.

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Change the UI or UX Design

One common cause of rage click events is the use of screenshots or app screens within the design of a page. You've meticulously taken the right screenshot or mock of your product experience just to find that web visitors mistake it for elements of the page they're on. Try to alter your design and further distinguish design elements from the page experience itself to reduce customer frustration and eliminate a poor user experience.

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Improve Your Site Speed

Getting the attention of internet users is a challenge in itself, but when you've got their attention, you want to keep them on your website for as long as possible so they perform a conversion. If you've got a slow site, they won't be around for the solution to their problem; they'll start to look elsewhere.

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You can make a few changes to your website to see if it boosts the speed. Try out things like reducing the size of your images, choosing a good website host, limiting the number of plugins you're using, or cutting down on the amount of redirects you have; you'd be surprised by the difference they could make.

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Simplify Navigation for Your Users

Making an easy navigation system for your users to move through the web pages will reduce the chances of rage clicks. Not only that, but you'll also increase the likelihood of converting users since they're more likely to stay on the conversion path for longer as they won't run into any usability disturbances.

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Start by outlining a clear structure for your pages that your users can understand easily, this will help them when searching for whatever it is they need on your site, reducing the chances of any rage clicks. Try to make the important navigational elements clear and simple to grasp so they won't have to guess what to do.

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It could also be beneficial for your SEO because search engines will be able to crawl your pages smoothly, giving you a better opportunity to outrank your competitors for important keywords.

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Make Your Website Mobile-Friendly

More people than ever are searching the web on their mobiles, so it's essential to make your website mobile-friendly. 

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Since so many users are using their mobile phones, which have touch screens, there's a much higher chance that this segment of your website visitors will carry out a rage click. It's important to look at these rage clicks with caution, though. They could have actually been annoyed over something, but others could be by accident, or they're getting picked up wrong, so just make sure to watch out for that.

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Try to make your website more mobile-friendly by selecting a design theme that's compatible with mobile, optimizing your button sizes for smaller screens, and choosing a suitable font type that works well with a phone.

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Use Rage Clicks on Your Website to Your Advantage!

Seeing your rage click rate shoot up all of a sudden might be a cause for concern, but if you take advantage of tools like Heatmap to identify the issues, you can get on top of the problem before it gets worse and causes you to miss out on too many valuable conversions.

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Get started today with a free heatmap, click here.

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