+35%
increase in revenue per session for
Cowhides Direct
+48%
increase in revenue per session for Cooking Guild
All revenue everything
heatmap is a non-negotiable for all Ecom stores!"
Oliver Kenyon, Co-Founder @ ConversionWise
The only heatmap that tells you how to make more money
Legacy on-site analytics tools show you heatmaps, scrollmaps, and screen recordings based on site visits. If you sell pageviews, that’s great. But if you sell products, why would you waste time and money optimizing for tire kickers? heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Revenue-based heatmaps, scrollmaps, and screen recordings.
AI engine with 500+ CRO recommendations.
A third compelling point.
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CASE STUDIES
Your favorite brands power their CRO with heatmap
This might come as a shock: Brands and the agencies that work with them love making data-driven decisions with *checks notes* better data? Here’s what a few of our happy customers have to say about heatmap.
All revenue everything
"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."
Ash Melwani, CMO @ Obvi
+23%
Increase in first-purchase profitability YoY
+7.81%
Increase in Revenue per Session
Agency Packages
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+14%
RPS
+43%
Revenue Increase
Agency Packages
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+14%
RPS
+43%
Revenue Increase
Website Visitor Tracking
Tracking visitor behavior is about understanding how people move through your website; what grabs their attention, where they lose interest, and why some visitors convert while others leave. At heatmap, our website visitor tracking technology gives you the tools to examine user behavior in detail and make smarter decisions for your business.
Our platform turns scattered activity into structured, real-time insight. Whether you're trying to boost engagement, fine-tune page layout, or reduce bounce rates, visitor tracking gives you the clarity needed to act decisively.
Monitor What Matters Most
Heatmap’s visitor tracking captures how users engage with your site. This includes everything from navigation patterns to individual click behavior, letting you assess performance on a granular level.
Key features include:
- Click Tracking: Measure which areas, buttons, and links attract the most attention.
- Scroll Analysis: See how far users scroll down each page and which content they overlook.
- Session Recording: Watch real-time or replayed user sessions to understand how individuals experience your site.
Instead of relying solely on page views or bounce rates, you gain context, seeing not just what’s happening but also how and why.
Pinpoint Friction And Refine Experience
Most websites lose conversions due to subtle, fixable issues. Maybe a key call-to-action is being ignored, or users are getting stuck in a confusing menu. Heatmap Inc.'s tracking helps surface these friction points quickly.
- Spot Drop-Offs: See where users consistently exit or abandon forms.
- Evaluate Navigation Flow: Find bottlenecks in menus or content paths that disrupt the user journey.
- Optimize Conversion Paths: Adjust layouts or page elements that are underperforming.
Addressing minor usability problems often results in considerable improvements, such as more completed purchases, more engagement with content, and more time spent on the site.
Real-Time Tracking For Agile Optimization
One of the most valuable aspects of heatmap's technology is its speed. Our tracking is conducted in real time, meaning you're not waiting days or weeks to see how changes affect behavior. You get feedback immediately, allowing you to move faster with your website optimization strategy.
- Monitor Live Behavior: See what users do as it happens, with up-to-the-second accuracy.
- Track Campaign Performance: Watch how new visitors interact with landing pages or special promotions.
- Assess UX Changes Instantly: If you’ve made a design tweak, track whether it improved or worsened engagement right away.
This level of responsiveness helps you stay agile in a fast-moving digital environment.
Designed For All Devices And Users
Website visitors use various devices, and their experience can vary widely depending on screen size or browser. At heatmap, our tracking accounts for this variability to ensure no behavior goes unnoticed.
- Mobile and Desktop Insights: See how interactions differ between smartphone and desktop users.
- Browser Compatibility: Track sessions across major browsers to spot platform-specific issues.
- Cross-Device User Flows: Follow a user’s journey as they move from one device to another, helping you understand the whole experience.
When you know what your visitors see and do on every device, you can optimize more confidently.
Compliant And Secure Tracking
All of our visitor tracking tools are built with privacy in mind. At heatmap, we comply with major data protection frameworks and offer tools that respect visitor consent and anonymity.
- Consent Management: Integrate easily with your cookie banners and consent platforms.
- Anonymized Session Data: Collect interaction data without identifying individual users.
- GDPR and CCPA Ready: Built to meet the requirements of international privacy laws.
You gain valuable insights without compromising trust or compliance.
Gain a clearer picture of how visitors behave on your website. At heatmap, our website visitor tracking lets you respond precisely, make better content decisions, and guide more users toward meaningful action.
It's about building with purpose, backed by data you can trust.
Frequently Asked Questions
What does visitor tracking show that analytics tools don’t?
While traditional analytics focuses on high-level metrics like pageviews and sessions, visitor tracking shows behavior within those sessions such as mouse movement, click patterns, and page interactions.
How long before I start seeing results?
Once installed, heatmap starts collecting data instantly. You’ll begin seeing trends and actionable insights within hours.
Does it slow down my site?
No. Our tracking script is lightweight and loads asynchronously, ensuring performance stays fast.
Can I filter visitor data by source or device?
Yes. Easily segment behavior by traffic source, device type, geographic location, and more.
Is the tool easy to set up?
Absolutely. Most users can install it in minutes with no technical knowledge required. Our team is always here to support you if needed.
Can I use this tool to improve specific pages?
Yes. Visitor tracking helps you see how people interact with each page, so you can find what’s confusing or what’s being missed. This makes it easier to improve important pages like your homepage, product pages, or checkout flow.
Can I track changes in visitor behavior after making website updates?
Absolutely. Our tracking tool includes historical comparison capabilities, allowing you to benchmark visitor behavior before and after content, design, or layout changes. This means you can confidently assess whether updates are improving engagement, reducing friction, or increasing conversions, all with real-time behavioral evidence.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
