This Split Test Proves heatmap Has No Negative Impact on Website Performance
heatmap’s innovation of Site Speed Protection has proven we have zero impact on website performance. Don't believe me? I'll prove it.
Historically, website owners have been hesitant to install heatmaps on their websites due to "site speed impact."
Microsoft Clarity and Hotjar are known as the two that have the most negative impact on site speed.
heatmap’s innovation of Site Speed Protection has proven we have zero impact on website performance. The best part, we ran a formal A/B test with over $2 million in revenue, proving site performance is identical with and without our snippet.
When you look at "site speed checkers" like GTmetrix or Google Pagespeed Insights, the results are not accurate to how your website is actually performing. They do not match the reality of what users see.
For example, the website shown below loads in less than 1-second! We ran this on 14 laptops and 12 phones with varying internet speeds, and all got the same result. That is insane site speed!
But… GTMetrix shows a "C-rating" for this INCREDIBLY fast-loading website. Below 1 second is as fast as a website can load, but a C-rating is a "bad score."
Here’s what a website with a sub-1 second page speed (faster than 99% of websites) gets a "C rating" looks like:
Formal A/B Test for Site Performance
We ran a formal A/B test with & without heatmap’s snippet installed on a 9-figure e-commerce brand.
The results?
Zero impact on website performance!
Here are the results of the formal split test with over $2,400,000 in revenue:
Here you can see:
Control (heatmap not installed) resulted in a $3.65 Revenue Per Session and $1.2 million in revenue.
Experiment (with heatmapinstalled) also resulted in an identical $3.65 Revenue Per Session and $1.2 million in revenue.
This is statistical proof that heatmap does not decrease website performance or revenue whatsoever, despite what Site Speed Checker tools show.
There is nothing better than a controlled, statistical experiment showing no impact on sales and website performance, just game-changing analytics from heatmap!
So, get heatmap, the only software with revenue-insights for every element on your website with revenue-tracked screen recordings!
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
