How Cooking Guild Increased Revenue Per Session by 48% on Collection Pages with HeatmapAI
Cooking Guild needed an on-site analytics tool that would allow them to make changes based on revenue
Cooking Guild is an Ecommerce brand that sells high-quality, high-ticket kitchen knives for quality chefs.
They were seeking a platform that would show them which knives were most profitable for them to sell. With a switch from LuckyOrange to heatmap they immediately leveraged the revenue-attribution that heatmap offers.
Their primary goal in using heatmap was to increase the company’s total profitability by increasing Revenue Per Session. ConversionWise, an incredible CRO agency focused on Ecommerce, led the charge for running this split test based on heatmap results.
heatmapAI helped ConversionWise deliver an incredible increase in Revenue Per Session of nearly 50% on Collections Pages! This is over a 40x Return on Investment with Heatmap.com in its first 30 days on the platform.
Here’s the AI recommendation they received:
As a high Average Order Value company, heatmap’s data showed that the highest-priced products weren’t giving the highest profitability on their Collections Pages.
This heatmapAI recommendation is “as simple as it gets” and relied on the data it provided. This is what the Before/After looked like on this page:
heatmapAI’s recommendation gave a significant improvement to its Revenue Per Session of over 48%!
This made Cooking Guild a far more profitable business after implementing this test.
As you can see above, there were approximately 12,000 sessions per variant, but the results surpassed 95% Confidence and above the Minimum Detectable Effect (MDE). Sheesh!
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
