Get Inside Your Customer’s Head
Know exactly why customers buy — or don’t.
heatmap Surveys capture the voice of the customer so you can fix what’s broken, double down on what’s working, and grow revenue without guessing.
Understand buyer psychology.
Learn what actually matters to customers when they decide to buy — or bail.
Zero setup, instant insights.
Launch surveys in minutes, analyze responses instantly with built-in AI.
Turn feedback into action.
Spot patterns, nuke friction, and improve every step of the buyer’s journey.
Don’t take it from us — these are just some of the brands that use heatmap to understand why their customers buy
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Stop guessing. Start asking.
Most brands fly blind. heatmap Surveys help you understand what your customers are thinking — so you can fix what’s broken and scale what’s working.
If you don’t understand your customers, you’re just winging it. heatmap Surveys reveal what actually matters to shoppers — and why they do or don’t buy.
Data-backed insights replace guesswork.
Small UX issues? Now you know exactly which ones are costing you revenue.
Voice of customer becomes your CRO superpower.
The fastest way to improve conversion is to understand the person behind the click.
From homepage to checkout, every point of friction is a lost sale. heatmap Surveys help you find and fix them — fast.
"We had tons of long survey responses, but the AI broke it all down in seconds. It gave us super clear, actionable takeaways - fast."
Built for Fast, Actionable Insights
Create and share survey links instantly via email, social media, or any digital channel where your customers interact with your brand.
No dev work required
Simple link sharing in seconds
Seamless on-brand experience
Start collecting insights immediately
Coming soon: Enhanced survey distribution options including pop-up surveys
Skip the spreadsheet deep-dives. heatmap analyzes responses instantly with built-in AI.
Dropoff & Impression Analysis: Know where users saw questions — and where they bailed
AI Summaries: Top themes surfaced automatically
Sentiment Scoring: Instantly spot frustration, confusion, or delight in open-ended answers
Turn Feedback Into Revenue
Don't just watch what your customers do — ask them why they did it. Then use those insights to:
Write copy that converts
Choose visuals that resonate
Highlight the right value props
Make your site clear and easy to buy from
Launch your first survey in less than 5 minutes
Book a demoFrequently Asked Questions
We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.
Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.
No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!
Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.
Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.
Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!
Yes. 100% GDPR compliant.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
