Cowhides Direct is an Ecommerce brand that sells high-quality home goods from pillows to sofas and rugs.
They were seeking a platform that would show them the optimal User Experience for a business with 1,000+ items. Having this many product variants, Mobile Navigation is one of the most important elements to optimize.
With a switch from Microsoft Clarity to heatmap, they immediately leveraged the revenue-attribution and AI recommendations that heatmap offers.
Their primary goal using heatmap was to increase topline revenue through increasing Revenue Per Session and Average Order Value.
ConversionWise, an incredible CRO agency focused on Ecommerce brands, led the charge for running this split test based on heatmapAI’s recommendation.
heatmapAI helped ConversionWise deliver a game-changing 35% increase in Revenue Per Session across the entire website! This is over a 100x Return on Investment with Heatmap in its first 30 days on the platform.
Here’s the AI recommendation they received:
As a high-SKU company, heatmap’s data showed the highest-performing Mobile Navigation items to increase sitewide revenue. This heatmapAI recommendation is “as simple as it gets” and simply provided the order.
There was a second AI recommendation that suggested adding a testimonial below the menu items which was also included in the test. These two together yielded outstanding results. This is what the Before/After looked like on this page:
HeatmapAI’s recommendation gave a significant improvement to its Revenue Per Session of over 35%!
This made Cowhides Direct a far more profitable business after improving Mobile Navigation. Here are the results on the test, which was ran on Convert.com using the integration with heatmap:
