15 Best CRO Tools Your Competitors Don't Want You to Know

Is your website a black box? You put traffic in, but what comes out? Many businesses see visitors, but not sales. The gap? Lack of clarity on user behavior.

‍

Imagine knowing precisely which elements on your site convert, and which don't. A brand like Obvi, for instance, saw a 4.69% increase in conversion rate, generating $2.5 million in additional revenue by optimizing their product pages based on CRO recommendations. We'll show you how to get that kind of insight.

‍

This article skips the fluff. We're going straight to the tools that deliver tangible results.

‍

• User behavior analytics to decode customer actions.
• Landing page optimizers to maximize conversions.
• Site speed tools for peak performance.

‍

And a lot more. Let's find out.

‍

TL;DR: Best CRO Tools for Your Business

‍

Here's a quick rundown of the best tools to boost your conversion rates:

‍

• A/B Testing & Experimentation:
  • Optimizely: Ideal for enterprise-level testing, feature experiments, and personalization.
  • Kameleoon: Combines web experimentation, personalization, and feature management.
  • heatmap.com: Enhances A/B testing with behavioral and revenue insights (works with other A/B testing tools).
• Lead Capture:
  • HubSpot: Comprehensive marketing hub for lead generation and management.
  • OptinMonster: Powerful toolkit for capturing leads with various form types and targeting options.
  • ConvertFlow: Focuses on building lead capture funnels with personalization and optimization.
• SEO for Conversion Optimization:
  • Moz: Provides SEO insights for keyword research, competitive analysis, and site audits.
  • Ahrefs: Offers a comprehensive SEO toolset for website analysis, keyword research, and rank tracking.
  • SEMrush: All-in-one marketing analytics platform with tools for SEO, content marketing, and competitive research.
• Choosing the Right Tools:
  • Select tools based on your specific needs, whether it's behavioral insights, A/B testing, lead capture, or SEO.
  • heatmap.com is highly recommended for understanding user behavior and optimizing revenue.

‍

What Are CRO Tools and Why Do You Need Them?

‍

Ever wonder why some websites just click? You land, you find what you need, and you convert. It's no accident. That's CRO, or Conversion Rate Optimization, at work. And CRO tools? They're your secret weapon. Think of them as a magnifying glass. You use them to examine every corner of your website. You see what works. You see what doesn't. You fix it.

‍

Why bother? Let's be real. Visitors are fleeting. They bounce if they don't see value fast. You need to know why.

‍

• Stop Guessing, Start Knowing: CRO tools give you real data, not hunches. See exactly how users interact with your site.
• Fix What's Broken: Identify pain points like slow-loading pages, confusing layouts, or weak calls to action.
• Boost Conversions: Make data-driven changes that turn more visitors into customers.
• Save Time and Money: Focus on optimizations that actually work, instead of wasting resources on guesswork.
• Understand Your Audience: Learn what your visitors want and need, leading to a better user experience.
• Increase ROI: Maximize the return on your marketing efforts by converting more of your existing traffic.

‍

That's how you turn browsers into buyers. That's how you grow.

Best User Behavior Analytics Tools

Want to know what your website visitors really do? Forget guessing. User behavior analytics tools show you the hard data. They reveal the clicks, the scrolls, and the drop-offs. You see the patterns. You understand the "why." This is where you find the gold—the insights that turn casual browsers into paying customers.

‍

1. heatmap.com - Best for Revenue-Focused Analytics

heatmap.com flips the script on traditional analytics. It doesn't just track clicks; it tracks revenue. See exactly how each element on your website impacts your bottom line. This is the difference between knowing where people click and knowing where they buy.

‍

For example, JellyBee, a health supplement brand, saw a 24.7% jump in conversion rate after using heatmap.com's recommendations to improve their landing page. They didn't just see clicks; they saw increased sales

‍

Key Features

‍

• Revenue-Based Heatmaps: Pinpoint which elements drive the most revenue. See the exact dollar value of each click. This lets you optimize for profit, not just traffic.

• AI-Powered CRO Recommendations: Get over 500 actionable insights to improve page layout, copy, and visuals. These recommendations are based on real revenue data.
• Interactive Scrollmaps with Revenue Drop-off: See where users lose interest and where revenue potential drops. Focus your optimization efforts on these key areas.

• Session Recordings with Revenue Tracking: Watch anonymized visitor sessions and see what leads to conversions. Identify high-value behaviors and replicate them.
• JavaScript Error Tracking and Site Speed Monitoring: Catch errors that disrupt user experience and slow down your site. Fast, error-free sites convert better.
• Comparison Mode: Compare cohorts like purchasers vs. rage clickers, high vs. low AOV customers, and new vs. returning visitors. This supports data-driven A/B testing and audience segmentation.
• Filter Options: Use filters like AOV, traffic source, and session type to segment users and see how different groups interact with your site. This lets you personalize your optimization efforts.

‍

Pricing: Starts at $117/month for businesses with $0-4.9M annual revenue.

‍

2. Hotjar

Ever wonder what your visitors really think? Hotjar lets you see and hear from them. It combines heatmaps and session recordings with surveys and feedback tools. This gives you a complete picture of user behavior. You don't just see what they do; you learn why.

‍

Key Features

‍

• Heatmaps and Session Recordings: Visualize where users click, scroll, and get stuck. Identify friction points and optimize for smoother user journeys.
• Surveys and Feedback Polls: Directly ask users about their experience. Uncover pain points and gather ideas for improvement.
• AI Insights: Get suggestions for experiments based on user behavior data. Prioritize changes that will have the biggest impact.
• Funnels and Trends: Track user flow through key pages and identify drop-off points.
• Error Tracking: Find and fix technical issues that disrupt user experience and hinder conversions.

‍

Pricing: Starts with a free Basic plan. Paid plans range from $39/month for Plus, $99/month for Business, and $213/month for Scale, based on tracked sessions.

3. Crazy Egg

Goals. We all have them. Crazy Egg helps track your website's goals and see how users interact with your site. It goes beyond simple analytics. It lets you see who is converting and how. You can then run A/B tests to optimize for those goals.

‍

Key Features

‍

• Heatmaps and Scrollmaps: See where users click and how far they scroll. Identify areas of interest and optimize for engagement.
• Session Recordings: Watch how users interact with your site. Understand their behavior and identify usability issues.
• Goal Tracking: Define and monitor key website goals. See how well your site is performing and identify areas for improvement.
• A/B Testing: Test different page variations against your goals. See which performs best and optimize for conversions.
• Surveys and Feedback: Gather direct customer feedback. Understand user needs and improve the overall experience.

‍

Pricing: Plans start at $29/month for Starter, $99/month for Plus, $249/month for Pro, and $499/month for Enterprise. Each plan includes a 30-day free trial.

Best Landing Page Optimization Tools

Want to create landing pages that actually convert? These tools give you the power to build, test, and personalize pages without needing a developer. You can craft experiences that speak directly to your audience and watch your conversion rates soar.

‍

1. Unbounce

Unbounce makes it easy to create high-converting landing pages. Their AI-powered Smart Traffic feature automatically sends visitors to the page variant most likely to convert them. This means you can test multiple versions and let AI do the optimization for you. For example, Unbounce claims that marketers who turn on Smart Traffic get 30% more sales and signups (on average).

‍

Key Features

‍

• Smart Traffic: Use AI to optimize traffic distribution. Send visitors to the landing page variant that best suits their attributes.
• Drag-and-Drop Builder: Create unlimited landing pages easily. Design pages without coding.
• A/B Testing: Test different page variations to optimize for conversions. See what resonates with your audience.
• Dynamic Text Replacement: Personalize the landing page experience. Match your page copy to your ad copy for better relevance.
• Popups and Sticky Bars: Capture leads and promote offers with popups and sticky bars.

‍

Pricing: Plans start at $99/month for Build, $149/month for Experiment, $249/month for Optimize, and custom pricing for Agency.

‍

2. Instapage

Instapage empowers you to personalize landing pages at scale. It offers a powerful builder, advanced personalization features, and optimization tools. This allows you to create targeted experiences that resonate with specific audiences. You can also use it to test and optimize your landing pages to improve results.

‍

Key Features

‍

• Personalization: Create landing pages that match ad campaigns and target specific audiences.
• Drag-and-Drop Builder: Build pages quickly without coding. Anyone on your team can create high-converting pages.
• A/B Testing and AI Experiments: Test different page variations and use AI to optimize for performance.
• Global Blocks: Update content across multiple pages with a single click. Scale your landing page production.
• Integrations: Connect to your marketing ecosystem. Integrate with CRMs, email platforms, and other marketing tools.

‍

Pricing: Plans start at $99/month for Create and $199/month for Optimize. Custom pricing is available for Convert.

‍

Best Site Speed Optimization Tools

Slow websites kill conversions. Visitors expect pages to load fast. These tools help diagnose and fix speed issues. You can improve your site's performance and keep visitors engaged.

‍

1. Google PageSpeed Insights

Google PageSpeed Insights gives you a clear picture of your website's performance on both mobile and desktop. It provides lab and field data, showing how real users experience your site. You get actionable suggestions to improve speed.

‍

Key Features

‍

• Field Data (CrUX): See how real users experience your site. Understand performance metrics like LCP, CLS, and INP.
• Lab Data (Lighthouse): Get detailed diagnostics and audits. Identify specific speed issues and get recommendations for fixes.
• Core Web Vitals Assessment: Check if your site meets Google's Core Web Vitals. Improve user experience and SEO.
• Performance Score: Get a clear score for your site's speed. Identify areas that need improvement.
• Mobile and Desktop Analysis: See how your site performs on different devices.

‍

Pricing: Free.

‍

2. GTmetrix

GTmetrix provides a detailed analysis of your website's performance. It combines Lighthouse and PageSpeed data to give you a complete picture. You can see why your site is slow and how to fix it.

‍

Key Features

‍

• Lighthouse and PageSpeed Insights: Get a combined analysis of your site's performance. See both lab and field data.
• Web Vitals and CrUX Data: Track core web vitals and real user metrics. Monitor performance over time.
• Waterfall and Video Analysis: See how your page loads step by step. Identify bottlenecks and optimize load times.
• Monitoring and Alerts: Track performance changes and get notified of speed issues.
• Mobile Testing and Global Testing: Test your site's performance on various devices and locations to ensure fast loading for all users.

‍

Pricing: Plans start at $4.25/month for Micro, $12.33/month for Solo, $23.75/month for Starter, and $47.33/month for Growth.

‍

3. heatmap.com - Unlock Faster Load Times with AI-Driven Site Speed Insights

Site speed plays a crucial role in conversions, as even a slight delay in page load time can result in lost opportunities. heatmapAI provides detailed site speed insights and identifies JavaScript errors impacting your site’s performance. It not only helps you pinpoint these issues but also offers actionable, AI-driven recommendations to resolve them quickly and optimize your site’s overall performance.

‍

Key Features

‍

• JavaScript Error Tracking: AI-powered tracking identifies and offers recommendations to resolve JavaScript errors that slow down your site, ensuring minimal disruption to user experience and site performance.

• Site Speed Monitoring & AI Recommendations: heatmapAI breaks down key performance metrics like TTFB, TTI, and LCP, and offers actionable recommendations to optimize each area for improved site speed and performance.

• Dashboard & Metrics: Access a user-friendly dashboard that presents all of your site’s speed metrics in an easy-to-understand format. Monitor performance trends over time and quickly spot any fluctuations that may affect user experience.

‍

Pricing: Starts at $117/month for businesses with $0-4.9M annual revenue.

Best A/B Testing and Experimentation Tools

Stop guessing what works. Start testing. A/B testing tools let you experiment with different versions of your website. See what resonates with your audience to make data-driven decisions that boost conversions.

‍

1. Optimizely

Optimizely offers a comprehensive platform for experimentation. It lets you run A/B tests, feature experiments, and personalization campaigns. This helps validate experiences and optimize for conversions. They also offer AI powered features.

‍

Key Features

‍

• Web Experimentation: Run various A/B tests to optimize website elements. Test headlines, images, and layouts.
• Feature Experimentation: Validate new features before full release. Deploy high-quality releases safely.
• Personalization: Deliver targeted experiences based on user behavior and data. Increase engagement and loyalty.
• AI Predictive Audiences: Use AI to identify and target high-potential audiences.
• Warehouse-Native Analytics: Analyze results with your existing data warehouse.

‍

Pricing: Contact Optimizely for custom pricing.

‍

2. Kameleoon

Kameleoon combines web experimentation, personalization, and feature management in one platform. It helps unify marketing, product, and engineering teams. You can run experiments across your website and apps.

‍

Key Features

‍

• Web Experimentation: Conduct unlimited A/B tests and customize web experiences to optimize conversions.
• Feature Experimentation: Test and deploy new features safely. Use feature flags and experiments.
• AI Copilot: Get AI-powered recommendations for optimizations. You can launch experiments with just a few clicks.
• AI Predictive Targeting: Identify engaged visitors and deliver personalized experiences to increase conversions.
• Real-time Results and Multi-Stat Engine: Get accurate and timely experiment results to make informed decisions.

‍

Pricing: Contact Kameleoon for a quote.

‍

3. heatmapAI - Supercharge Your A/B Testing with AI-Driven Insights

‍

While HeatmapAI doesn’t run A/B tests directly, it seamlessly integrates with top A/B testing tools like Intelligems, Visually, Convert, and Shoplift, allowing brands to supercharge their split-testing strategies. By leveraging HeatmapAI’s deep behavioral and revenue insights, you can make data-backed optimizations before, during, and after A/B tests.

‍

Key Features

‍

• Pre-Test Insights: Use Revenue-Based Heatmaps and Scrollmaps to pinpoint which page elements drive conversions or cause drop-offs. This ensures you’re testing high-impact changes, not just guessing.

• Live Experiment Tracking: Monitor Revenue Per Session (RPS), Rage Clicks, and AOV-based segmentation to analyze how different test groups behave in real-time.
• Post-Test Analysis: Compare cohorts like purchasers vs. rage clickers or high vs. low-AOV visitors to uncover the deeper "why" behind A/B test results.
• AI-Generated Recommendations: HeatmapAI’s 500+ AI-driven suggestions can be used to refine test variations, from page layout adjustments to copy and CTA improvements—maximizing the impact of your A/B tests.

• JavaScript Error Detection: Ensure site performance doesn’t skew test results with AI-powered tracking that flags and resolves script issues.

‍

Best Lead Capture Tools

Want to turn website visitors into leads? Lead capture tools help you do just that. They help create forms, popups, and other elements. You can use these to capture visitor information. This is how you build your email list and nurture potential customers.

‍

1. HubSpot

HubSpot's Marketing Hub helps generate qualified leads. It provides paid and free tools to attract, capture, and engage leads. You can create personalized user experiences. This helps  convert more visitors into leads.

‍

Key Features

‍

• Calls to Action: Personalize, test, and optimize calls to action. Convert more visitors into leads.
• Forms: Create intuitive forms for various lead capture purposes. Collect information from event registrations, free trials, and more.
• Marketing Analytics: Use built-in tools to visualize key metrics. Track contacts generated, budget allocation, and ROI.
• Omnichannel Marketing: Create and manage campaigns across multiple channels to engage customers where they are.
• Lead Capture Automation: Automate lead capture and follow-up processes to improve efficiency and lead quality.

‍

Pricing: HubSpot offers various plans. Contact HubSpot for detailed pricing.

‍

2. OptinMonster

OptinMonster helps convert and monetize website traffic. It provides a powerful toolkit for conversion optimization. You can grow your email list, get more leads, and increase sales.

‍

Key Features

‍

• Lead Capture Forms: Use pre-built templates or create custom forms. Capture leads with popups, floating bars, and more.
• Targeting and Personalization: Show the right offer to the right people at the right time. Use behavior automation to personalize campaigns.
• A/B Testing: Test different elements to see what converts best to optimize your lead generation strategy.
• Exit Intent® Technology: Capture abandoning visitors to personalize campaigns based on visitor behavior.
• Page Level Targeting: Hyper-segment leads. Use advanced targeting and segmentation rules.

‍

Pricing: Plans start at $7/month for Basic, $19/month for Plus, $29/month for Pro, and $49/month for Growth (billed annually).

‍

3. ConvertFlow

ConvertFlow helps capture email and SMS leads faster. It provides lead capture software to speed up lead capture. You can deliver personalized campaigns and convert leads into checkouts.

‍

Key Features

‍

• Lead Capture Funnels: Create, personalize, and optimize lead capture funnels. Use popups, landing pages, and forms.
• Multi-Step Forms: Collect more information with multi-step forms to create personalized lead generation experiences.
• Website Personalization: Personalize website content for visitor and contact segments to improve engagement.
• A/B Split-Testing: Experiment with different variants to optimize performance. See what generates the most leads and revenue.
• Integrations: Connect with your website, e-commerce platform, email, and SMS tools to streamline your marketing workflow.

‍

Pricing: Plans start with a Free option, $99/month for Pro, $300/month for Plus, and custom pricing for Scale (billed annually).

‍

Best SEO Tools for Conversion Rate Optimization

SEO isn't just about rankings. It's about attracting the right traffic. The kind that converts. SEO tools help optimize your website and content. This leads to better visibility and higher conversion rates.

‍

1. Moz

Moz offers a suite of SEO tools like Google Analytics and Adobe Analytics to help improve your search engine rankings. It provides insights for keyword research, competitive analysis, and site audits. This helps drive qualified traffic and improve conversions.

‍

Key Features

‍

• Keyword Research: Discover relevant keywords with search volume and difficulty scores to target keywords that drive conversions.
• Competitive Research: Identify competitors and find keyword gaps to adapt your strategy to outrank them.
• Site Crawl: Audit your site for technical SEO issues to fix problems that hinder conversions.
• Rank Tracking: Monitor keyword performance across search engines to track your progress and optimize.
• Domain Overview: Get a quick SEO snapshot of any domain to analyze key metrics like Domain Authority and Brand Authority.

‍

Pricing: Moz Pro plans start at $49/month for Starter, $99/month for Standard, $179/month for Medium, and $299/month for Large (billed monthly).

‍

2. Ahrefs

Ahrefs is a comprehensive SEO toolset. It helps analyze websites, perform keyword research, and track rankings. It provides actionable data to improve your SEO strategy and boost conversions.

‍

Key Features

‍

• Site Explorer: Analyze competitor websites to find their top-performing web pages and keywords.
• Keywords Explorer: Discover what your customers are searching for to identify high-potential keywords.
• Site Audit: Audit your website for technical issues to improve site health and user experience.
• Content Explorer: Find trending content and topics to create content that resonates with your audience.
• Rank Tracker: Monitor your keyword rankings to track your progress and identify opportunities.

‍

Pricing: Ahrefs plans start at $129/month for Lite, $249/month for Standard, and $449/month for Advanced (billed monthly).

‍

3. SEMrush

SEMrush is an all-in-one marketing platform. It provides tools for SEO, content marketing, and competitive research. It helps improve your online visibility and drive conversions using its popular web analytics tool.

‍

Key Features

‍

• SEO Toolkit: Uncover keywords, analyze backlinks, and run technical audit to optimize your ecommerce website for search.
• Content Marketing Toolkit: Find trending topics and create SEO-friendly content to improve content performance.
• Competitive Research Toolkit: Analyze competitor strategies to identify opportunities to gain an edge.
• Advertising Toolkit: Find the best keywords for PPC campaigns to optimize your ad spend.
• Local Marketing: Optimize your Google Business Profile to improve local visibility.

‍

Pricing: SEMrush plans start at $139.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business (billed monthly).

‍

So, What Are the Best CRO Tools for Your Business?

‍

Choosing the ultimate tool depends on your specific needs. Consider these scenarios:

‍

• For deep visualize user behavior insights and revenue-focused optimization:
  • heatmap.com provides revenue-based heatmaps, scrollmaps, and AI-driven recommendations.
• For comprehensive A/B testing and experimentation:
  • Optimizely and Kameleoon offer robust platforms for testing website variations and features.
• For lead capture and email list growth:
  • OptinMonster and ConvertFlow help create effective forms, popups, and lead capture funnels.
• For SEO-driven CRO:
  • Ahrefs and SEMrush provide powerful tools for keyword research, competitive data analysis, and site audits.

‍

Stop guessing and start optimizing with data. Dive deep into your website's performance with heatmap.com. See exactly how users interact with your site and unlock hidden revenue opportunities. Start your free trial today!

You made it all the way down here? Give Heatmap a try 🤝

We are the only onsite analytics platform that tells you how to make more money - down to the pixel. Trusted by 1000+ eCommerce brands.

Try 14 Days Free

Ashvin Melwani

@ashvinmelwani

With heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.