7 Best Lucky Orange Alternatives for Enhanced Visitor Tracking (2024)
Tracking visitor behavior is essential for improving website performance, and tools like Lucky Orange have been popular for this purpose. However, it has some limitations that often lead users to explore better alternatives. This guide highlights the top Lucky Orange alternatives for enhanced visitor tracking, helping you choose the right tool for your needs.
It will cover:
- A comparison of the top 7 tools, their features, pros, and cons.
- Insights into pricing, free trials, and best use cases.
- Recommendations for AI-powered and budget-friendly solutions.
Ready? Let's dive in!
TL;DR - Top Lucky Orange Alternatives on the Market in 2025
Psst. Heatmap is the best Lucky Orange alternative.
Heatmap.com is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Spencer Pawliw
@spencepawliw+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
What to Look for in a Lucky Orange Alternative
- Comprehensive store integration: Lucky Orange lacks advanced metrics for platforms like Shopify and doesn't offer full integration for multi-store setups. When exploring alternatives, look for tools that provide pre-set metrics tailored to Shopify and seamless integration across multiple stores.
- Actionable insights: Lucky Orange doesn’t offer AI-driven insights or recommendations based on user data to help improve website performance. Seek alternatives that provide actionable insights, possibly through AI or algorithms, to make informed, data-driven decisions.
- Detailed demographic data: Users have expressed a desire for more detailed demographic data (such as age and gender) to help better target their audience. Consider alternatives that provide comprehensive demographic insights connected to user behaviors like purchases and add-to-cart actions.
- User-friendly interface: Lucky Orange can be difficult to navigate, especially for users without a tech background, making it hard to set up flows or understand heatmaps. Look for tools with a user-friendly, intuitive interface that can be easily managed by non-technical users.
- Mobile optimization: The mobile experience with Lucky Orange is underwhelming, and features like “rage click” detection are often inaccurate, leading to misleading data. Choose alternatives that offer a smooth mobile experience and accurate tracking, including precise "rage click" detection
- Real-time data: The funnel visitor overview in Lucky Orange can sometimes be delayed, requiring manual refreshing to get up-to-date data. Seek alternatives that offer real-time visitor data updates, eliminating the need for constant refreshing.
- Minimal website impact: Users find that Lucky Orange can slow down their website and sometimes fails to capture recordings correctly, which negatively affects user experience. Choose a tool that has minimal impact on website performance and reliably captures session data without technical glitches.
1. heatmap — The Best Lucky Orange Alternative 🏆
G2 Rating: 4.4/5
For those considering the best Lucky Orange alternatives, heatmap emerges as a standout option. It might seem bold to place ourselves at the top, but the results speak for themselves. With powerful AI-driven insights and revenue attribution, heatmap has helped brands like:
- Obvi: Added $2.5 million in revenue in just one month with a simple call-to-action optimization.
- Cowhides Direct: Increased Revenue Per Session by 35%, delivering over 100x ROI within the first 30 days.
- JellyBee: Boosted conversion rates by 24.7%, generating over $650,000 in additional revenue, and a 31% increase in ROAS in just 45 days.
Heatmap isn’t just about tracking; it’s like having a personal CRO assistant—analyzing user behavior, offering actionable insights, and driving conversions, all with AI-powered precision.
Why teams choose heatmap.com over other analytics tools 🏆
🏆 Key features that make heatmap #1
- Revenue-based heatmaps: Unlike Lucky Orange, Heatmap ties each user click directly to revenue, offering clearer insights into how specific interactions impact your bottom line. With custom filters, you can analyze behavior, average order value (AOV), traffic sources, and more.
- AI insights: While Lucky Orange lacks AI-driven recommendations, Heatmap’s AI engine offers actionable suggestions for optimizing key pages—like mobile homepages and product display pages—based on extensive eCommerce data to drive profitability.
- Dashboard & metrics: Heatmap’s intuitive dashboard provides essential metrics like revenue per session, scroll depth, and high-traffic pages, enabling quick, data-driven decisions. Unlike Lucky Orange, this offers a stronger focus on revenue-related performance metrics.
- Screen recordings: Like Lucky Orange, Heatmap offers session replay, but with a focus on identifying high-value user behaviors that directly lead to conversions, making it easier to spot what’s working—and what isn’t.
- Interactive scrollmaps: Go beyond typical heatmaps with Heatmap’s interactive scrollmaps, which highlight revenue drop-off points on each page, helping you understand where users lose interest and how to retain their spending potential.
- Comparison mode: Heatmap allows you to compare different user cohorts, such as high vs. low AOV customers and new vs. returning visitors. This supports advanced A/B testing and audience segmentation, something Lucky Orange doesn’t offer in this depth.
- Filter options: Heatmap provides more than 12 filters—including custom options—allowing for precise segmentation by AOV, traffic source, session type, and more.
- JavaScript error tracking: Heatmap's AI-powered error tracking identifies issues affecting site performance and gives actionable advice for fixing them, something that Lucky Orange doesn't emphasize.
- Site speed tracking: Built-in site speed tracking ensures you can monitor and optimize load times to improve user experience.
- Rage click & top page analysis: Heatmap offers deeper analysis with "rage click" tracking to highlight problematic pages. This feature helps you reduce frustration points that lead to abandoned sessions.
- Revenue Per Session (RPS): heatmap’s unique RPS metric tracks how much each page element contributes to revenue per session, offering precise ROI insights.
- Privacy-focused analytics: heatmap is fully GDPR and CCPA compliant, with user data anonymized for privacy.
Considerations
- Limited for dynamic applications: heatmap performs well with standard web tracking but is less suited for single-page JavaScript applications.
- Less effective for low-traffic sites: The tool is most beneficial for higher-traffic sites, as insights may be limited on sites with minimal traffic.
Pricing
heatmap offers transparent, revenue-focused pricing to help you make more money, not just track sessions. It offers a 7-day free trial to explore the platform. The Pro Plan at $89/month (for $0 - $1M ARR) includes key features such as revenue-based heatmaps, scrollmaps, AI recommendations, unlimited data filters, and 365-day data storage.
For larger organizations or those with more advanced needs, the Enterprise Plan provides additional benefits, including unlimited data storage, real-time AI modeling, and dedicated support. If you work with multiple clients, the Agency Partner Program offers tailored solutions.
What user's think about heatmap
- "We're up 23% YoY" - Ashvin Melwani. "With heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability..."
- "$71,286 per month in revenue with 97% significance." - Spencer Pawliw after he downloaded heatmap, waited for 5k sessions, and reorganized products based on the highest revenue per session from top left to bottom right.
- "Heatmap is a non-negotiable for all Ecom stores!" - Oliver Kenyon.
How 'That Works Agency' Increased Revenue by 13% for a UK Fashion Brand Using Heatmap
That Works Agency helped a UK fashion brand boost revenue by 13% by optimizing their product filter experience. By using heatmap’s AI insights and A/B testing, they increased conversion rates by 4.22%, revenue per session by 13.07%, and average basket size by 14.19%, all by making the filter more visible and accessible for users.
"heatmap’s revenue-based analytics were instrumental in uncovering this opportunity. Seeing exactly how users interacted with the collection pages - and how it correlated with revenue - gave us the confidence to implement these changes. The data spoke for itself." -Jordan Hill - Founder, That Works Agency
Psst. Heatmap is the best Lucky Orange alternative.
Heatmap.com is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Spencer Pawliw
@spencepawliw+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
2. Hotjar
G2 Rating: 4.3/5 (307 reviews)
Hotjar is a powerful user behavior analytics platform that helps businesses better understand how users engage with their websites. Through in-depth insights into user interactions, Hotjar enables website owners to refine their site design, enhance user experience, and increase conversion rates. With features like heatmaps, session recordings, and user feedback tools, Hotjar makes it simple to identify areas for improvement and gather actionable data directly from visitors.
Key features
- Heatmaps & session recordings: Visualize user interactions through heatmaps and replay individual sessions to understand how visitors navigate your site, identify pain points, and optimize the user experience.
- Surveys & polls: Collect user feedback directly on your website with customizable surveys and polls to better understand customer needs and pain points.
- Conversion funnels: Track user journeys through your site and identifies where visitors drop off in the conversion process to optimize key pages.
- Form analytics: Analyze form interactions to identify fields where users struggle, abandon forms, or drop out, helping to improve form completion rates.
- User feedback: Collect real-time feedback from visitors via on-site surveys, allowing you to gather insights into user sentiment and improve user experience.
Pros
- Improves conversion rates: Helps identify and fix issues causing user drop-offs, boosting conversions.
- Easy integration: Simple to set up on most websites and integrates with other tools seamlessly.
- Behavioral analytics: Analyze user behavior with session replays and heatmaps to optimize journeys
Caveats
- Data accuracy: Some users question heatmap and session recording accuracy, especially with fake traffic.
- Actionable insights: Converting session data into actionable improvements can be challenging for users.
- Pricing concerns: Users feel Hotjar’s pricing is high, with key features behind premium paywalls.
- Known to slow down websites, some considerably.
Pricing
Hotjar offers a tiered pricing model, including a free plan with 35 daily sessions, unlimited heatmaps, and basic surveys. Paid plans start at $39/month for the Plus plan, offering advanced user behavior analytics and filters. The Business plan costs $99/month, while the Scale plan at $213/month includes advanced segmentation, priority support, and custom features.
What users think about Hotjar
- "Powerful tool for user insights. Hotjar is incredibly intuitive, offering valuable heatmaps, session recordings, and feedback tools that help us better understand user behavior and improve our website performance." Sidra A. - Software QA Analyst
- "Useful software but you can't fully depend on it. I dislike the fact that you can't know for sure if they are capturing all the traffic on your website. Maybe it's a problem of our own website, but it seems to capture lots of "fake" users and doesn't capture real users that I know for a fact have visited the page." - Maria M., Marketing Executive.
3. Smartlook
G2 Rating: 4.6/5 (871 reviews)
Smartlook is a powerful UX analytics tool that offers session replay software, heatmaps, and detailed analytics to help businesses understand user behavior and optimize web and mobile experiences. It enables users to identify user pain points, track interactions across devices, and gain valuable insights into how visitors engage with websites. As one of the best Lucky Orange alternatives, Smartlook provides advanced features like error tracking and session recording, making it an essential tool for improving conversions and customer engagement.
Key features
- Event tracking: Track specific user actions such as button clicks, form submissions, and video views, providing detailed insights into how visitors interact with your site.
- Funnels: Visualize user journeys with funnels to identify drop-off points and optimize the conversion path for better user engagement and higher conversions.
- Error tracking: Automatically detect and log JavaScript errors or bugs that impact user experience, helping teams quickly resolve technical issues and improve website performance.
- Retention & cohort analysis: Analyze user retention with cohort analysis, segmenting users based on behavior and identifying patterns that can help improve customer loyalty and conversions.
- Mobile & web tracking: Monitor both mobile apps and websites, enabling businesses to optimize cross-platform user behavior and ensure a seamless experience across devices.
Pros
- Actionable insights: Help identify pain points in user journeys and optimize conversions with ease.
- Cross-platform tracking: Offers seamless tracking for both web and mobile experiences, improving overall UX.
- Real-time monitoring: Provides instant insights into user behavior, enabling quick adjustments to optimize performance.
Caveats
- Limited features: Some users find Smartlook lacking in features compared to competitors
- Pricing issues: Users report that Smartlook’s pricing, especially for custom packages, is hard to understand and costly.
- Recording bugs: There are complaints about bugs affecting the platform, such as navigation and button visibility in recordings.
Pricing
Smartlook offers a 30-day free trial across all plans, supporting web and mobile platforms. The Free Plan includes 3,000 monthly sessions, basic analytics, and one-month data retention. The Pro Plan starts at $55/month, offering advanced analytics, premium integrations, and anomaly reporting. The Enterprise Plan is customizable, featuring unlimited users, REST API exports, and dedicated customer support.
What users think about Smartlook
- "Easy way to analyze user behavior on a webpage. The most helpful feature of Smartlook is that it makes it easier for us to analyze user activities behavior on our webpages. It helps us to improve the user interface and user experience on our website." Shubham P. - Digital Marketing Associate
- "Has the essentials but with poor usability. It's buggy and there's simple things that I really don't like that seem dumb. For example, I can't export more than 1,000 records of data at once which is a MAJOR painpoint." A Verified User in Computer Software
4. Fullstory
G2 Rating: 4.5/5 (781 reviews)
Fullstory is a leading UX analytics tool and another top choice among Lucky Orange competitors. With powerful features like session replay software, heatmap tools, and in-depth user behavior analysis, FullStory helps businesses optimize user interactions across web and mobile experiences. Its advanced analytics and real-time insights assist teams in improving customer engagement, identifying user pain points, and refining the user journey for higher conversions.
Key features
- Advanced search & segmentation: Filter user data by behavior, demographics, and session details to target specific user segments for deeper insights and better-targeted improvements.
- Error tracking: Tracks errors and issues that users encounter on your website, helping product teams resolve bugs and improve user experience.
- Event tracking: Automatically captures events like clicks, form submissions, and page views, providing insights into how users engage with your site.
- Custom dashboards: Create customized reports and dashboards that offer real-time insights on key user behaviors, conversions, and pain points.
- Integrations: Integrates with third-party tools like Google Analytics, Slack, and product management platforms, streamlining workflows and enhancing data-driven decisions.
Pros
- User-friendly interface: This makes it easy to navigate and access valuable insights.
- Provides actionable insights: Provides deep insights into user behavior, improving website optimization and conversion strategies.
- Easy session segmentation and filtering: Facilitates detailed analysis of user interactions.
Caveats
- Slow loading times: Users report that FullStory often loads too slowly, impacting efficiency and usability.
- Complexity for beginners: The tool can be difficult to use without dedicated support or a knowledgeable team.
- Limited functionality: Some users feel the features are basic and could be enhanced with more advanced options.
Pricing
FullStory offers a 14-day free trial with up to 5,000 sessions, two weeks of replay and analytics retention, and 20 user seats. Pricing details aren't fully transparent on the site, but it includes several tiers: Business, Advanced, and Enterprise plans tailored to different levels of analytics and insights needs.
What users think about FullStory
- "FullStory offers such a unique way to interpret user engagement and interaction data to understand your end-users better. Using metrics like rage clicks and dead clicks, we can uncover where our product is breaking down, as well as when users are becoming most frustrated. It empowers us to make more informed decisions about the direction of our product, and helps us with debugging issues when they arise." A Verified User in Computer Software
- "I can't really use FullStory because it loads too slowly for me to be able to use it efficiently." A Verified User in Telecommunications
5. Mouseflow
G2 Rating: 4.6/5 (665 reviews)
Mouseflow is a dynamic behavior analytics platform that helps businesses gain valuable insights into user interactions with their websites. It tracks mouse movements, clicks, scroll depth, and rage clicks, offering a detailed view of user engagement. With its powerful data collection features, Mouseflow enables both qualitative and quantitative analysis, making it an ideal tool for optimizing website performance, conversion funnels, and overall user experience.
Key features
- Session recordings: It captures real user sessions, letting you observe how visitors interact with your website, tracking mouse movements, clicks, and scrolling behavior.
- Geo heatmaps: With geo heatmaps, Mouseflow provides insights into how users from various geographic regions engage with your website, perfect for targeting specific locations or international campaigns.
- Form analytics: This feature allows you to monitor user interactions with web forms, highlighting drop-off points and friction areas to improve form completion rates.
- Rage clicks and U-turns: The tool automatically detects frustration signals like rage clicks and U-turns, helping you identify areas where users may be confused or dissatisfied.
- Funnels & conversion tracking: Mouseflow enables you to create custom conversion funnels and track users' progression across different funnel stages for better insight into conversion performance.
Pros
- Advanced session replay filtering: Filter sessions by behavior, location, device, or custom tags for deeper insights.
- User-friendly interface: The intuitive dashboard makes it easy for both beginners and experts to navigate.
- Powerful form analytics: Track form submissions and abandonment to optimize user experience and conversion rates.
Caveats
- Session limits: Some users find the session limits on paid plans restrictive, especially for heatmap-focused applications.
- Heatmap challenges: Users have reported issues with heatmaps, such as difficulties with animations, overlays, and missing pages.
- Funnel setup limitations: The funnel analysis feature lacks flexibility, making it hard to view open funnels or use tags and variables beyond just URLs.
Pricing
Mouseflow offers a range of pricing plans to suit various business needs. The Starter plan starts at $39/month for 5,000 sessions and 3 months of storage. The Growth plan is $129/month for 15,000 sessions, while the Business plan is $259/month for 50,000 sessions. The Pro plan is $499/month for 150,000 sessions. Custom pricing is available for the Enterprise plan. All plans come with a 14-day free trial.
What users think about Mouseflow
- "Essential Tool for Optimizing User Experience & Boosting Conversions. Mouseflow has completely changed our marketing analytics! With heatmaps, session replays, and conversion funnels, we get clear insights into user behavior that help us point out issues and improve engagement. It's a must have for any marketing team looking to boost conversions and create targeted campaigns. Highly recommend!" Riley M. - Marketing Specialist
- "It's quite clunky to use and the funnel data didn't tally up with other data sources I use. They also don't send you auto-renew reminders and so I had a years subscription taken out in advance, that they weren't willing to refund on. I wouldn't mind so much but they don't even send auto-renew reminders. The product itself is below average, there are better solutions out there." A User in Gambling & Casinos
6. Google Analytics 360
G2 Rating: 4.4/5 (590 reviews)
Google Analytics 360 is a premium analytics platform designed for enterprises, offering advanced features like custom reporting, data sampling reduction, and more granular insights. With enhanced integration options, improved support, and higher data limits, it provides businesses with deeper insights into user behavior, website performance, and marketing effectiveness for smarter decision-making.
Key features
- Advanced custom reporting: Create tailored reports with advanced segmentation, custom dimensions, and metrics to gain deeper insights.
- Enhanced e-commerce tracking: Gain insights into the entire customer journey, from product views to transactions.
- Roll-up reporting: Combine data from multiple properties into a single report for a comprehensive view of business performance.
- Integration with BigQuery: Allows advanced data analysis and querying by exporting data to BigQuery for deeper insights.
- Data freshness: Provides more frequent data updates (every 6 hours), ensuring timely reporting for decision-making.
Pros
- Customizable user interface: Adapt dashboards and reports to your business’s specific needs and goals.
- Advanced attribution modeling: Understand cross-channel conversion paths to optimize marketing efforts and ROI.
- Unmatched scalability: Handle high-traffic websites and large data sets without performance slowdowns.
Caveats
- Steep learning curve: Users find the platform difficult to master, especially without proper training or experience.
- Confusing interface: The interface has too many categories, making it hard to understand or navigate without time investment.
- Expensive: The high cost of Google Analytics 360, starting at ~$50k/year, is seen as prohibitive for smaller businesses.
Pricing
Google Analytics 360 is a premium, enterprise-level analytics solution designed for large-scale businesses with high data needs. It offers advanced features like custom reporting and deeper insights. Pricing starts at approximately $50,000 per year, based on hit volume, and no free version is available.
What users think about Google Analytics 360
- "It's a powerful tool for advanced data tracking and reporting. It gives detailed insights about traffic, user behaviour and overall performance of the campaign. It offers enhanced features like data views, higher data limits abd integration with other Google products. Overall, it's a good option for traffic analysis." Pankaj A. - Head of Digital Marketing
- "Solid, but other platforms are better. Other platforms like PowerBI have similar learning curves but are more powerful." A Verified User in Civic & Social Organization
7. Microsoft Clarity
G2 Rating: 4.5/5 (36 reviews)
Microsoft Clarity is a free analytics tool that helps website owners and marketers gain insights into user behavior. It provides features like session recordings, heatmaps, and click tracking, allowing users to monitor mouse movements, clicks, and scrolling patterns. Clarity helps identify issues such as rage clicks or dead clicks and integrates seamlessly with other Microsoft tools. Its user-friendly dashboard makes data visualization easy.
Key features
- Session recordings & heatmaps: Clarity combines session recordings and heatmaps to provide insights into user interactions, showing where users click, scroll, and how they navigate your site.
- Rage clicks & dead clicks detection: Automatically detects "rage clicks" (repeated clicks in frustration) and "dead clicks" (clicks with no result), helping pinpoint areas where users may face issues.
- User insights dashboard: Clarity offers an intuitive, visual dashboard that organizes user behavior data, making it easier to analyze and optimize the user experience.
- Event tracking: Microsoft Clarity enables tracking of custom events, allowing users to monitor specific actions such as form submissions, button clicks, and interactions with key site elements.
- Microsoft integration: Seamless integration with Microsoft products like Power BI and Google Analytics, enhancing reporting capabilities.
Pros
- Free forever: Accessible for all businesses, especially startups with limited budgets.
- Easy integration: Seamlessly works with tools like Google Analytics for comprehensive data analysis.
- User-friendly dashboard: Intuitive interface for quick and easy data analysis without a learning curve.
Caveats
- Data accuracy concerns: Some users report slight inaccuracies in data, affecting reliability for detailed analysis.
- Limited capabilities: Lacks advanced analytics and A/B testing features, limiting complex use cases.
- Basic reporting: The platform’s analytics are considered basic, with users requesting more advanced features like drop-off segments and filtering.
Pricing
Microsoft Clarity is completely free to use, with no hidden fees or tiered pricing plans. This makes it an ideal choice for startups and small businesses. The platform provides full access to its features without any cost, offering excellent value for website analytics.
What users think about Microsoft Clarity
- Positive Review: "Invaluable insights to understand website visitor behavior. I love that it's fully-featured and free. I can quickly see recordings of user activity on the site and observe behavior in ways that help me improve the user experience of any website." David V. K - Director of Growth Marketing
- "The user interface is simple and cannot perform high-end analytics. A challenging task to process and visualize a large amount of data using this tool. There is no option to filter traffic based on the traffic source or campaign. This software lacks the A/B testing tools needed for UX based testing. Needs further improvements to the design and user interface." Shaunak P. - Design Engineer
Try the #1 Lucky Orange Alternative – heatmap!
Choosing the right tool for UX research and CRO can make a significant difference in understanding user behavior and improving website performance. To find the best fit for your needs, consider trying out free plans or demos offered by these alternatives before committing to a paid option. This hands-on approach ensures you select a solution that aligns perfectly with your goals.
Key takeaways
- Hotjar - Best for user behavior tracking: Offers intuitive tools like heatmaps and feedback surveys to identify and improve user experience pain points.
- Microsoft Clarity - Best for startups: Provides a free, user-friendly platform with essential analytics for understanding website interactions.
- heatmap - The Best Overall: Delivers revenue-focused insights, AI-powered recommendations, and seamless integration to optimize website performance.
If you’re searching for a tool that goes beyond basic user behavior tracking and connects every interaction directly to revenue, heatmap stands out as the top choice. With its advanced AI-driven insights and powerful features, it empowers businesses to make smarter, data-backed decisions. Take the first step toward optimizing your website’s performance — book a demo today and see the difference it can make!
heatmap is the BEST Lucky Orange alternative - try free for 14 days
heatmap.com is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Spencer Pawliw
@spencepawliw+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download heatmap.com
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
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You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
