Find the right plan for your revenue
Heatmap pricing is based on your store’s revenue — not session limits. Pick a plan and
start seeing which clicks actually make you money.
$0-10M revenue (Try Free for 14 Days)
Revenue-based behavioral analytics for growing stores
Revenue-Based Heatmaps (unlimited pages)
Revenue-Based Scrollmaps
Screen Recordings (revenue-tracked)
Unlimited Feedback Surveys + Pop-Up Surveys
JS Bug/Error Tracking
A/B Testing Integrations
Wilson AI (talk to your data)
Forever Data Retention
$10-25M revenue (Try Free for 14 Days)
For scaling stores that want every conversion lever
Everything in Launch plus:
Advanced CRO Recommendation
Priority Email & In-App Support
$25-50M revenue (Try Free for 14 Days)
For brands ready to turn data into revenue with expert guidance
Everything in Growth plus:
MCP/API Access (connect Heatmap to Claude, Cursor, ChatGPT)
CRO Strategist Light - twice-monthly account reviews (bundled)
Custom Onboarding Call
In-App + Email Support
Pick the best plan for you!
Running multiple brands or sites?
Heatmap offers umbrella pricing for agencies and multi-brand portfolios. Each site is priced by its own
revenue band, with a portfolio discount applied across additional sites. Reach out to get a custom quote for your portfolio.
Boost any plan with add-ons
Deeper revenue reporting, benchmarking, and custom alerts.
Hands-on CRO strategy sessions with a Heatmap expert. Available on any plan.
Data warehouse exports, CDP integrations, and custom data pipelines.
White-glove setup with a dedicated specialist. Baseline onboarding is always free.
Your favorite brands power their CRO with heatmap
Turns out, guessing isn’t a growth strategy. That’s why the smart brands (and the agencies that work with them) use heatmap’s actual revenue data to make decisions. Don’t take our word for it, here’s what a few of our customers have to say.
All revenue everything
"I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY."
Ash Melwani, CMO @ Obvi
Increase in first-purchase profitability YoY
Increase in Revenue per Session
Don’t just take our word for it
My favorite sound I can hear all the way from Brooklyn is the alarm bells that go off every time someone new signs up for heatmap and decides they are ready to take their site to the next level
(Love the new site design too)
With heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
How to never “guess” again how to optimize your CRO?
Use AI to identify your Conversion Killers & Revenue Drivers + what to optimize on your website.
Way to go
@DylanAnder with this killer -> heatmap
Don’t sleep on heatmap! You could be just a few tweaks away from changing the course of your business.
My lead developer sent me a full list of where my website traffic goes to one my website and what they click on
Because of this data, we are now adjusting those pages to optimize conversion
heatmap is truly sick
heatmap is a non-negotiable for all Ecom stores!
Read this now!
Frequently Asked Questions
How does heatmap track revenue on my website?
We have a unique User ID per session on your website. With a snippet in your site header and thank you page, we’re able to track all your transactions with revenue and all the pre-purchase actions someone took on your website.
Does heatmap work on every website?
Yes! Any CMS (Shopify, Wordpress, WooCommerce, Webflow, Clickfunnels, etc) as well as fully custom websites. We built custom snippets for each platform to track revenue.
Will this slow down my website?
No! We built Website-Speed Protection into our product to be faster than all competitors. Our snippet is only 8kb. We split-tested over $2 million in revenue with and without Heatmap.com and there was no change in performance!
How long does it take to install?
Two minutes or less. Our onboarding walks you through step-by-step (with videos) to show you how to install the snippets.
Do I need developers to install heatmap?
Probably not! You only need to install snippets which you can copy & paste from Heatmap.com’s Onboarding docs.
Can I install heatmap on Google Tag Manager?
Yes you can! You’ll need to make sure your goal settings are lined-up with the default Heatmap.com tracking metrics. If not, our developers will handle this for you!
Is heatmap GDPR Compliant?
Yes. 100% GDPR compliant.
How is my plan price determined?
Your plan price is based on your store’s trailing 12-month revenue. We auto-detect this from your connected store — or you can select your revenue band in the dropdown above. Your band can be reviewed at renewal.
What is MCP / API access?
MCP connects your Heatmap revenue and behavioral data to external AI tools — including Claude, Cursor, and ChatGPT — so you can query your data in natural language or build automated workflows. MCP is included on Scale ($699/mo) and above.
Do you offer multi-brand or agency pricing?
Yes. We offer umbrella pricing for brands running multiple sites or agencies managing client accounts. Each additional site is priced by its own revenue band with a portfolio discount. Book a demo to get a custom quote.
What does the free Chrome extension include?
The free extension gives you Wilson’s AI page scan on any website — no account required. Paid subscribers get full access to their Heatmap dashboards, heatmaps, funnels, recordings, and surveys directly from their browser.
You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
