Heatmap, Rebuilt for Speed and Revenue

Heatmap has evolved.

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Over the past year, we’ve expanded how ecommerce brands understand on-site behavior. Now, we’ve rebuilt the experience around a single principle:
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Insight should lead to action, immediately.
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This isn’t a redesign.

It’s a structural upgrade, a more intelligent platform, a faster path to clarity, and a tighter connection between behavior and revenue.
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Across the board, we’ve focused on:
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• Reducing friction
• Increasing speed to insight
• Expanding where insights surface (email, Slack, in-app)
• Layering in qualitative intelligence
• Improving reporting and collaboration
• Strengthening retention and re-engagement loops
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This is the most cohesive version of Heatmap we’ve ever built.

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Here’s what’s new.
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The new Heatmap UI is built for clarity.
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From the moment you load a report, the experience is streamlined to help you understand performance faster, without second-guessing metrics or navigating unnecessary layers.
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A Smarter Heatmap Loader
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We redesigned the loading experience to clearly communicate progress while your data renders.
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It’s a subtle change, but an important one.
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When analyzing performance, uncertainty creates hesitation. The new loader reinforces forward movement, giving you visual confirmation that your insights are processing in real time.
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Perceived speed shapes decision confidence.
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Now the experience feels as responsive as the data behind it.
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Insights That Drive Re-Engagement
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Optimization doesn’t begin and end inside a dashboard.
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But meaningful action should.
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That’s why we expanded how and where insights surface, while keeping execution anchored inside Heatmap.
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Weekly & Monthly AI Summaries
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Our AI-powered performance summaries deliver key revenue and engagement shifts directly to your inbox.
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Instead of logging in and asking:

• What changed?
• Where are we losing revenue?
• What deserves attention this week?
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You’ll see:

• Behavior shifts across key segments
• Revenue-impacting interactions
• High-leverage opportunities
• AI-generated recommendations on what to test next
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The email gives you the signal. The platform gives you the leverage.
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Each summary links directly into the relevant heatmaps, journeys, and reports, so you can move from awareness to execution in seconds.
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For founders, this ensures nothing meaningful slips through the cracks.
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For growth teams, it establishes a consistent optimization cadence, insight triggers action, and action happens inside the platform.
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Heatmap becomes part of your weekly operating rhythm.

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Performance Alerts (Real-Time Signals)
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While summaries help you stay on top of weekly trends, Performance Alerts notify you the moment something important changes. Instead of digging through dashboards or waiting for next week’s report, Heatmap alerts you immediately when conversion rates drop, revenue shifts, or key user behavior changes.

You decide what matters most and which changes you want to be notified about. Each alert links directly into the relevant heatmaps and reports, so your team can quickly understand what changed and take action faster.

Heatmap doesn’t just help you analyze performance, it helps you stay ahead of it.
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Modern optimization is collaborative by nature, spanning marketing, design, product, and leadership.

The new Heatmap experience makes that collaboration seamless.
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Slack Integration

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Send real-time notifications, summaries, and insights directly into Slack.
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No more waiting for reports.
No more internal bottlenecks.
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Performance data surfaces where your team already communicates, accelerating decision cycles and increasing accountability.
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One-Click Chart Exports

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Export analytics charts instantly as high-quality JPGs for decks, strategy reviews, or executive updates.

No screenshots. No formatting issues. No wasted time.

Small efficiencies compound, especially when reporting is frequent.
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Speed isn’t just about load time. It’s about mental clarity.
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We refined the interface to reduce friction at every step.
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Context-Aware Tooltips

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Every key metric now includes clear, just-in-time explanations, so you always understand:

• What you’re seeing
• What each metric means
• Why it matters
• How it’s calculated
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For new Heatmap users, this reduces onboarding friction.
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For advanced Heatmap users, it speeds up decision-making.
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In-App Notifications

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Important updates and insight alerts now appear contextually inside the platform.
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No workflow disruption.
No unnecessary redirects.
No missed updates.
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Embedded Support

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Questions shouldn’t slow you down.
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Support is now integrated directly into Heatmap. You can now start a conversation, submit a ticket, or escalate without leaving the platform.
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No switching tabs. No hunting for help docs.
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The new Heatmap experience goes beyond traditional click visualization.
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Alongside the new UI, we’ve released powerful features that expand how you understand user behavior, connecting what shoppers do, why they do it, and how it impacts revenue.
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These will be explored in more depth individually in the coming weeks, but they’re already live and fully integrated into the new experience. 
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Journey Analysis: Optimize Paths, Not Pages

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Pages don’t convert.
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Journeys do.
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Journey Analysis reveals how shoppers actually move through your site, from entry to purchase, so you can understand not just what happened, but how it happened.
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Instead of looking at isolated pages, you see:
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• Entry paths
• Page-to-page progression
• Funnel drop-off
• Conversion-driving sequences
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For ecommerce brands, this changes how you optimize.
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You can identify:
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• Which paths produce the highest Revenue Per Session
• Where high-intent shoppers hesitate
• Which sequences correlate with higher AOV
• Where momentum breaks before checkout
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Optimization becomes path-based, not page-based.

Instead of asking, “How is this page performing?”

You can ask, “Which journey produces the most revenue, and how do we send more shoppers through it?”

That’s a strategic advantage.
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(We’ll be diving deeper into Journey Analysis in an upcoming release.)
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Custom Events: Track Intent, Not Just Traffic

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Standard analytics track pageviews.
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Custom Events track intent.
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Define and measure the specific interactions that matter most to your business and see how they influence conversions and revenue.
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For example:

• Clicking a size guide
• Interacting with a bundle builder
• Engaging with UGC
• Using financing options
• Opening shipping details
• Starting a quiz
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Once live, you can:

• Confirm event firing in real time
• Segment shoppers based on behavioral triggers
• Analyze how those behaviors impact Revenue Per Session
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This unlocks a deeper layer of optimization.
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Are shoppers who interact with financing converting at higher AOV?
Does engaging with UGC increase purchase likelihood?
Are bundle-builder shoppers more profitable?
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Instead of guessing which micro-interactions signal buying intent, you can measure them directly.
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This moves optimization from assumption to precision.
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You’re no longer tracking traffic.
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You’re tracking intent.
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(We’ll explore Custom Events in depth in an upcoming release.)
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Pop-Up Surveys: Connect Behavior with Motivation

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Clicks show behavior.
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Pop-Up Surveys reveal motivation.
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Ask contextual questions during the shopping experience and tie responses directly to real behavioral data, so you understand not just what shoppers did, but why they did it.

In real time, you can uncover:

• What nearly stopped a purchase
• What information felt missing
• What created hesitation
• What convinced customers to move forward
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Instead of relying solely on quantitative patterns, you gain qualitative clarity, attached to the exact session, page, and journey.
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This transforms optimization.
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You’re no longer guessing at friction. You’re hearing it directly from customers.
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And when behavioral data and customer motivation align, decisions get sharper.
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That’s where meaningful revenue growth happens.
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(We’ll explore Pop-Up Surveys in more depth in an upcoming release.)
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This evolution isn’t about adding features.
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It’s about upgrading how optimization happens inside Heatmap.
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Faster insight.
Clearer signals.
Less friction between data and action.
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Instead of juggling tools and disconnected reports, everything now connects:
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• Revenue data
• Behavioral journeys
• Custom event tracking
• Qualitative feedback
• AI-generated summaries
• Team collaboration
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All in one system.
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Most analytics tools show activity.
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Heatmap connects behavior to revenue and makes it easier to act on what matters.
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That’s the real upgrade.
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Less time digging.
More time improving Revenue Per Session.
More confidence in every decision.

This isn’t a cosmetic redesign.

It’s a smarter, more connected version of the platform, built to support continuous optimization, not one-off analysis.

And we’re just getting started.

Over the coming weeks, we’ll go deeper into Journey Analysis, Custom Events, and Pop-Up Surveys.
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👉 Log in and explore the new experience

Your website just got easier to optimize.

And smarter.

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