Best Heatmap Software in 2024

Knowing the right things to look for in a heatmap tool will help you separate the good from the bad. 

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If you're new to heatmaps and unsure about the aspects to be mindful of, use this list below:

• Easy to set up and use - Focus on software that requires minimum configuration and is user-friendly.
• Simple-to-read data graphics - Trustworthy data that is straightforward and clear to read so you can improve user journey on your site.
• Good value for money - Any good heatmap will have a paid plan that offers their customers unbeatable live data, but some provide better value for money than others, so always check what's on offer.
• Live and accurate updates - Precise updates that are happening in real-time that pinpoint issues and possible opportunities.

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1. heatmap
2. Hotjar
3. Lucky Orange
4. Mouseflow
5. Crazy Egg
6. Inspectlet
7. Ptengine
8. Zoho PageSense
9. Plerdy
10. Freshmarketer
11. Matomo
12. VWO
13. Smartlook
14. FullStory
15. UXCams

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1. heatmap

If your number 1 goal is about tracking user behavior to drive conversions and boost your revenue, look no further than Heatmap.com. Our software offers live data containing information about where visitors are clicking on your website the most; it's a full cheat code to show you where you can optimize your site for more conversions.

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The Heatmap.com analytics software tool provides a vast selection of data sources for your revenue. Whether it's scroll maps or screen recordings, you can bet this will give you a better understanding of how your customers interact with your site so you can improve user experience where necessary.

Find out how you can avail of your 7-day free trial now!

Pros

• Free 7-day trial available.
• Incredible features you won't find with any other services, like revenue-tracked screen recordings and maps.
• Easy to install.
• Offers full privacy for users without keylogging or cooking sniffing.
• Real-time tech support whenever you need it.
• Extra consulting services are offered to train your team with session replay features.
• It doesn't slow down your website.
• Premium access starts at only $89 per month
• Used by major brands, including Caden Lane and much more.

Cons

• There's only a 7-day free trial, and then you have to pay for the premium version.

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2. Hotjar Heatmap Tool‍

Another fantastic user interaction analytics tool is Hotjar. Their services are focused on utilizing features such as heatmaps and recordings to provide valuable insights to website owners they can use to make informed decisions.

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Hotjar gets a lot of attention for its free plan aimed at small-to-medium businesses, which is quite basic, only offering minimal insights into user behavior. It's a far less advanced version than the one you receive at Heatmap.com.

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Pros

• Unlimited heatmaps
• 365-day storage

Cons

• Limited to 1050 user sessions per month
• Can't filter or segment user interaction data
• Zero custom integrations

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3. Lucky Orange
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Next up on our list of web analytics platforms is the Lucky Orange heatmap provider. They also offer basic plans for free but are limited to 500 page views per month, which isn't great if you've got a lot of traffic.

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Pros

• Unlimited team members
• Access to all session replay integrations

Cons

• Limited to 500 page views per month
• Only 30-day storage for heatmaps and recordings
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4. Mouseflow
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Mouseflow is a big name in the heatmap user interaction industry. Their ongoing free session replay service gives users access to visitor recording, heatmaps, and form analysis. However, if you've got a couple of websites, you might look elsewhere since it's only compatible with one.

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Pros

• Ongoing free version

Cons

• Limited to 500 recordings per month
• Only applicable to 1 website
• Only 1 month of storage

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5. Crazy Egg
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Crazy Egg focuses on providing website behavior-focused insights through scroll maps and heat maps to small e-commerce websites with their 30-day free trial. If you like their service, you can buy one of their yearly packages once your free-trial is up

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Pros

• 30-day trial for any package

Cons

• No ongoing free package
• Packages are billed annually

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6. Inspectlet

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One fantastic web analytics tool that deserves mentioning is Inspectlet; it lets you record and analyze user behavior on your site with some crafty session recording features.

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Pros

• 25K pageviews per month
• Email support available

Cons

• Limited to 1 week of storage
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7. Ptengine

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Start growing your conversion rate with Ptengine, a heatmap solution that gives you full access to what your users are doing on your site through A/B testing, heatmaps, and more. While their 3k page views per month are seen as a huge positive, the lack of support may make you look elsewhere, especially if you're not experienced with heatmaps.

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Pros

• 3K pageviews per month
• 1-month storage

Cons

• Only 1 heatmap
• Limited to 100 events per month
• No support
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8. Zoho PageSense

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Zoho PageSense is CRO software that helps you optimize your website's user experience through helpful features such as heatmaps. They have a free trial available to use their heatmap services, which could be beneficial if you're only learning.

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Pros

• 5000 monthly visitors
• 3 projects

Cons

• Limited to a 15-day trial
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9. Plerdy
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Plerdy is a dynamic site optimization tool that delves into user interaction and behavior with cutting-edge heat maps, but it only has one month of storage, which is a big downside when you want to track your progress. A free basic heatmap plan is offered, but getting your head around their pricing page can be a challenge.

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Pros

• Free plan
• 100 pageviews per day

Cons

• Only 1 month of storage
• Their plans & pricing page is saturated and confusing
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10. Freshmarketer
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Moving on to our next heatmap service, we have Freshmarketer, a marketing automation platform that offers incredibly detailed heatmaps and a short, 21-day free trial for new users.

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Pros

• No credit card is needed for trial

Cons

• There's no free plan after your 21 days are complete
• The trial is for all other services, not just heatmaps
• Difficult to find heatmap package details on their site
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11. Matomo
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Matomo is an open-source web analytics platform where you can track and analyze user interaction across the pages on your website. They offer a basic free version of their program, but it's hard to set up unless you're a tech genius.

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Pros

• Choose where your heatmap data is stored
• Unlimited sites, segments, goals, and team members

Cons

• The free package comes with a cost; a complicated setup requiring strong technical knowledge
• Their free package is only available if it's hosted on your server

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12. VWO
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VWO is an optimization program that offers heatmap services as part of its service. Although they offer a free trial, their prices are extremely high, with the cheapest package exceeding $300 each month.

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Pros

• Heatmap comparison feature

Cons

• No freemium plan
• Only 1 month of data storage
• Paid plans start at an alarming $300+ per month
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13. Smartlook
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Turning our attention to Smartlook, a user data analytics website that lets website owners take advantage of recordings, heatmaps, event tracking, and conversion funnels to gain a competitive edge over their competitors.

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Pros

• 30-day free trial

Cons

• Minimal storage
• Limited to 10 heatmaps
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14. FullStory
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FullStory offers businesses an analytics platform 

If you're a business owner looking to track and analyze customer behavior, FullStory does an incredible job with their analytics platform and has some brilliant heatmaps with user session replays and conversion analysis.

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Pros

• Session replay
• Conversion analysis

Cons

• No free plan
• Short 14-day trial
• No pricing details on their plans and pricing page
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15. UXCam's Session Replay Tool App
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UXCam is a self-service mobile app analytics platform that has a free trial for its customers with premium features, But since this is a self-service offering, you won't be able to reach out for assistance if you run into any roadblocks with user engagement.

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Pros

• No credit card is required for trial
• Full access to all features during trial

Cons

• Self-service
• Only for app analysis
• Short 14-day trial
• Minimal session retention and storage
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You can make your own free heatmap a couple of ways right now, like using Excel or through In Looker Studio with either Google Analytics or Google Tag Manager. However, we know you want to achieve the best results, so we recommend you use third-party heatmap software like Heatmap.com.

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There's no harm in knowing how to create a free heatmap without software, either, though. If you want to know how follow this process.

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Step 1 - Create Custom Tags in GTM

Start by creating a custom tag in Google Tag Manager for each unique click you'd like to track on a page. The tag should describe the click and its location on the page.

Here's an example you can follow: nav_item_1, nav_item_2, cta_above_the_fold, et cetera.

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If you like, you can also create a separate set of tags for the mobile version of your site, like mobile_nav_item_1, mobile_cta_above_the_fold, etc.

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Step 2 - Map Screenshots Onto Looker Studio

Next, make a new dashboard in Looker Studio (formerly Google Data Studio) and use their image feature to import desktop and mobile screenshots of the page you're analyzing. You can use GoFullPage to capture your entire page.

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Step 3 - Overlay Click Reports Onto the Dashboard

Use Looker's Scorecard chart feature to overlay individual metric counts for each click onto each key click. The logic you need is to use "total events" filtered by "event name":

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And there you have it - a free, at-a-glance click-based heatmap:

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If you're a Looker Studio expert, you can take it further by adding comparison periods and or transforming the raw numbers into percentages of total clicks.

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It's a solution, but it's not perfect. Be aware that it doesn't change along with your site, so you need to keep it updated, and it doesn't visualize mouse patterns. And unlike heatmap.com, it can't attribute revenue to clicks. However, it does achieve the first goal of a heatmap, which is to visually display how the page is being engaged.

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We get it; there are so many types of heatmaps available today that it can be confusing and overwhelming when you don't know where to start. But that's why, at Heatmap.com, we've made a full free trial available to our customers to show them why our conversion-focused insights top the rest of the picks on this list. Learn how you can get started for free now!

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You'll get to use all of our cool data driven features that will actually help you improve UX, boost your conversion rate, and increase your revenue. 

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After you've spent one week using our heatmaps, you'll be questioning why you never signed up with us sooner.
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💡 Start a free trial with heatmap and get full access to our exclusive features that guarantee record-breaking conversions, leads, and revenue for your website.