We Tested The Top 4 Shopify Heatmap Apps - Here's the Winner
In this article, we'll chat about why you should install a heatmap for your website (directly after reading this article). We'll also review the top 4 heatmap apps and software that integrate directly with your Shopify website.
Shopify is one of the biggest players in the e-commerce industry. But their built-in analytics are pretty limited as don't let you see what visitors are thinking, where they're hovering their mouse, and where they're clicking... all critical insights for more revenue.
When you have access to this information, you'll be able to optimize your pages and increase the chance of driving sales.
In this article, we're going over:
- The 4 top contenders for Shopify heatmaps (you'll want to go with #2)
- Their features, pros/cons, and pricing
- Your best option
Ready? Let's gooo.
1) heatmap.com - Overall Best Heatmap App for Shopify Brands
Heatmap.com goes beyond basic click tracking by showing real sales metrics and conversion data for every element on your store. With true revenue tracking, real-time heatmap overlays, and generous page view limits (10M on free plans, up to 100M premium), it's built specifically for scaling ecommerce brands.
heatmap's Features
- It's easy to install
- Website speed protection (other heatmap software slows down your site significantly, but heatmap.com doesn't)
- Advanced heatmap filters (for purchases, e-commerce metrics, and sales channels like Facebook or TikTok Ads)
- Revenue metrics for every element on your page to see which are driving revenue (no other heatmap in the world can do this)
- The industry's only "custom box" functionality that allows you to group page elements to view combined heatmap data from all elements in your box
Pros
- It doesn't affect site speed for users, unlike Hotjar, Crazyegg, Lucky Orange, and other popular heatmap products (check out our split test)
- Provides valuable e-commerce and revenue data, not just the number of clicks
- Includes more data filters than competitors
- "Custom box" aggregation of page elements for deeper analysis
Cons
- Not free (but includes a 14-day free trial)
Try heatmap.com | Your Shopify site will thank you.
We are the only onsite analytics platform that tells you how to make more money - down to the pixel. Trusted by 1000+ eCommerce brands.
Ashvin Melwani
@ashvinmelwaniWith heatmap, I've been able to figure out what elements actually increase AOV and optimize our landing pages to drive more first purchase profitability, we're up 23% YoY.
2) Hotjar Observe
Hotjar Observe is one of the staple names in this space that offers fundamental heatmap capabilities with click and scroll tracking via color overlays. But its premium pricing and integration limitations, coupled with a one-size-fits-all approach that isn't tailored for ecommerce, can be difficult to justify when more Shopify-focused solutions exist in the market.
Hotjar's Features
- Automatic and continuous heatmaps
- Event APIs
- Trend analysis
- Connects with platforms including Shopify, Google Analytics, Slack, and Zapier
- 365 days data storage
The problem with Hotjar
- One of the priciest options on the market because it's session-based, which is not eCommerce-friendly (high-traffic sites pay a fortune)
- Limited filter options for deeper analysis
- No revenue data showed anywhere on the platform
- Access to customer communication and engagement tools requires additional subscriptions (+$48 - $112 per month) on top of the heatmap subscription fee
- No insights on WHAT TO DO with the data in front of users
This is why eCommerce owners prefer more revenue-focused alternatives like heatmap.com. Check it out:
- Choose Heatmap.com if you’re an eCommerce business or CRO-focused agency that needs revenue-based analytics and actionable AI insights.
- Choose Hotjar if you need a more general platform for user experience, product feedback, and engagement metrics, particularly for SaaS or broader UX-focused industries.
3) Lucky Orange
Are you operating your website on a tight budget? Well, Lucky Orange is one of the cheapest heatmap options available on the Shopify app store, but be warned, it's also one of the least advanced unlike Heatmap.com.
When you register with Lucky Orange, they'll give you access to their tools like heatmaps and conversion funnels, these can be integrated directly into your Shopify store. You'll also have first-person feedback available to you, which comes in live chats, form analytics, and informative surveys.
One of the major concerns website owners have when using Lucky Orange is that they only store data between 30 and 60 days. This means if you ever wanted to go back over a previous problem you had in the future, you won't be able to once the limit is up.
Lucky Orange Features
- Basic heatmaps
- Session-based visitor recordings
- Live chats and surveys
Pros
- Integrates with Zapier, Hubspot, and more
- All plans include unlimited team members
Cons
- No integration with Shopify e-commerce analytics
- Limited storage of recorded heatmaps (30-60 days)
- Makes websites very slow and can hurt your conversion rate
Read next: Hotjar vs Lucky Orange (Tried, Compared) - Here's the Winner
4) FigPii
Our final heatmap tool for ecommerce websites is FigPii; these guys place a huge emphasis on measuring a webpage's performance through A/B testing and split URL testing so their users can use the results to increase the success of their campaigns.
One of their specialties that seems to be a hit with their users is their use of heatmaps to fix conversion funnels. This move has been seen to help a lot of their customers achieve their campaign goals and bump up their conversions. It's not a quick solution though as it doesn't actually show how you can turn these clicks into actual sales numbers and data.
FigPii Features
- Heatmaps
- Session recordings
- Polls
- A/B testing
Pros
- Integrated A/B testing
- Polls to visitors
- Record and replay visitor actions
Cons
- Can't see sales data next to heatmap results
Why heatmap analytics is a MUST for your Shopify site
- See exactly where sales drop off - track mouse movements and clicks to identify what's making customers abandon their carts
- Spot UX issues instantly - visualize where users get stuck, confused, or click dead areas instead of digging through analytics
- Find hidden revenue opportunities - discover which product elements catch attention and which get ignored, so you can optimize what matters
- Optimize your most valuable pages - understand how visitors actually interact with your best-selling product pages and checkout flow
- Make data-backed design decisions - stop guessing what works and start seeing exactly how customers use your store in real-time
- Fix mobile experience issues - identify touch and scroll patterns unique to mobile users that could be killing your conversions
- Bridge the gap Google Analytics can't fill - move beyond pageviews, bounce rates, and exit rates to see actual user behavior: where they click, hover, scroll, and often get stuck
Try the Most Loved Heatmap App for Shopify Brands.
heatmap is the only on-site analytics platform that ties revenue to every pixel on every page of your website. Finally, you can optimize for buyer behavior instead of site traffic.
Spencer Pawliw
@spencepawliw+ $71,286 per month in revenue with 97% significance.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
How You Can Do It:
1: Download heatmap
2: Wait for 5k sessions
3: Reorganize products based on the highest revenue per session from top left to bottom right.
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You made it all the way down here?
Might as well give us a shot, right? It'll change the way you approach CRO. We promise. In fact, our friend Nate over at Original Grain used element-level revenue data from heatmap to identify high-impact areas of his website to test, resulting in a 17% lift in Revenue per Session while scaling site traffic by 43%. Be like Nate. Try heatmap today.
