Best Shopify Heatmap Apps in 2023

If only we could crawl inside our customers' heads and understand what they're thinking. Since the technology doesn't exist for us to do that (yet), the next best thing is to know with concrete certainty how they browse your website.

The great news is this is totally, 100% possible when you install heatmap software on your E-commerce website, like your Shopify store. Seemingly like magic, although there's complex code behind it, your business gets detailed information about how users interact with various elements on your site. Without this information, you may be relying on other, less reliable sources of information, like written customer feedback and surveys, and not fully understanding your customer's journey from visitor to purchaser. This is not where you want to be.

In this article, we'll chat about why you should install a heatmap for your website (directly after reading this article). We'll also review the top 4 heatmap apps and software that integrate directly with your Shopify website.

What is heatmap software?

Heatmap software is a website analytics tool that shows how visitors interact with your website. It tracks web visitor mouse movement and clicks, which are recorded and translated into a visual representation (or overlay called a heatmap image) displayed over your webpages. Don't worry because this overlay analytics data is only visible to you, not your visitors. These heatmaps literally show you how visitors used your website. This data instantly shows you, for example, which buttons attract more clicks, which written product descriptions influence more people to buy, and which opt-ins are getting the most buy-ins.

Does Shopify have a Heatmap?

Although it would be super handy, unfortunately, Shopify doesn't have a native heatmap built into its software. It seems like a valuable tool for them to include, but they've left it to those who specialize in heatmaps (such as heatmap.com) to give you this super helpful and relevant information. To see heatmap data you have to install a 3rd party app or Shopify integration to view visual click data for your website. We'll share a few best Shopify heatmap apps below.

But why wait? Check out what we think is the most detailed and industry-leading free heatmap software right now from heatmaps.com.

Can heatmaps be used on Shopify websites?

Yes! Shopify websites are one of the most popular e-commerce platforms and heatmap plugins or integrations allow you to collect and analyze heatmap data on your site and reap the benefits.

This brings us to why you're reading this article: to get our list of the top heatmap apps for Shopify sites! Let's forge ahead…

What are the best Shopify heatmaps?

To help you pick the best heatmap integration and get the most in-depth data on how your customers use your Shopify store and website, check out these popular heatmaps for Shopify:

Heatmap.com

E-commerce companies love heatmap.com because, unlike other heatmap apps that only provide click numbers, it provides information about sales metrics (and other custom filter and analytics data) for every trackable element on your entire page. It's not an educated guess or estimation; it's based on actual completed sales. This is much more valuable and actionable than just knowing how many times an element was clicked on. You can view the conversion rate of every element on your page as a heatmap overlay in real time.

Not only do they provide the most detailed click information, but their free plan includes the ability to track up to 10 million (you read that right) page views a month. The first tier of paid plans allows for up to 100 million page views alongside other premium features.

Features

Heatmap.com includes:

• Easy to install
• Website speed protection (other heatmap software slows down your site significantly, but heatmap.com doesn't.)
• Advanced heatmap filters (for purchases, Ecommerce metrics, and sales channels like Facebook or TikTok Ads)
• Revenue metrics for every element on your page to see which are driving revenue (no other heatmap in the world can do this)
• The industry's only “custom box” functionality that allows you to group page elements to view combined heatmap data from all elements in your box

Pros

• Doesn't affect site speed for users unlike Hotjar, Crazyegg, Lucky Orange and other popular heatmap products
• Provides valuable ecommerce and revenue data, not just number of clicks
• Includes more data filters than competitors
• “Custom box” aggregation of page elements for deeper analysis

Cons

• Not free (but includes a 7-day free trial)

Pricing: Free 7-day trial. Premium access starts at $47 per month. You only need to upgrade as your store grows in web traffic.

👉Try Heatmap.com to get incredible insights to improve your conversion rate and increase your revenue.

Hotjar (Observe product)

Hotjar Observe takes your website analytics data deeper to provide visual insights to show where users click on your site. It provides data in both heatmap (clicks) and scroll maps (color overlay showing how far your users scroll down a page). With data from Hotjar, you can collect live feedback and connect with users to make improvements based on user behavior and experiences on your website. The frustrating part is that to integrate it with other Hotjar communication and engagement tools, you need to add on additional, costly monthly subscriptions.

Features

Hotjar includes:

• Automatic and continuous heatmaps
• Event APIs
• Trend analysis

Pros

• Connects with platforms including Shopify, Google Analytics, Slack, and Zapier
• Paid versions include unlimited heatmaps and scroll maps
• Paid versions include 365 days of data storage

Cons

• VERY expensive compared to all other platforms
• No free trial
• Limited filter options for deeper analysis
• NO revenue data showed anywhere on the platform
• Access to customer communication and engagement tools require additional subscriptions (+$48 - $112 per month) on top of the heatmap subscription fee

Pricing: No free trial, but their free plan includes up to 35 daily user sessions. Monthly plans start at $32-80, paid annually (based on daily sessions) but this is for very little data.

Lucky Orange

Lucky Orange helps you optimize your website through a suite of analytics tools. Lucky Orange is known as the cheapest, but least useful heatmap in the market. Lucky Orange tools are integrated directly into your Shopify store and gather data to help you better understand your customers through first-person feedback (live chats, form analytics, surveys) and by tracking actual website usage (heatmaps, conversion funnels). Sadly, while Lucky Orange includes many helpful features, your heatmap data is only stored for 30-60 days so you'll need to be quick to analyze your data before it disappears forever.

Features

Lucky Orange includes:

• Basic heatmaps
• Session-based visitor recordings
• Live chats and surveys

Pros

• Integrates with Zapier, Hubspot, and more
• All plans include unlimited team members

Cons

• No integration with Shopify e-commerce analytics
• Limited storage of recorded heatmaps (30-60 days)
• Makes websites very slow and can hurt conversion rate

Pricing: Free 7-day trial for all plans. Monthly plans start at $14-128, paid annually.

FigPii

FigPii helps organizations measure the performance of their web pages through A/B testing and split URL testing to increase campaign success. It specializes in using heatmaps to help you fix conversion funnels to achieve your campaign goals and provide insights into the changes you should make to increase conversions. While their insights can be helpful, it's missing what you really need to know about how these clicks correlate to actual sales numbers and data.

Features

FigPii includes:

• Heatmaps
• Session recordings
• Polls
• A/B testing

Pros

• Integrated A/B testing
• Polls to visitors
• Record and replay visitor actions

Cons

• Can't see sales data next to heatmap results

Pricing: 14-day free trial, then monthly plans starting at $24.99 (for 5000 visitors/month) to $339+.

Why is heatmap software helpful for ecommerce sites?

Anyone running an ecommerce website must have heatmaps installed if they want to learn and grow their business in 2023 and beyond. Heatmaps provide this deep insight into your visitor's behavior, much deeper than you could expect from using a single analytics platform like Google Analytics. With this more specific information, you can better cater to users' actual needs, rather than what you think their journey is or what they say they need. Google Analytics does not show how your customers interact with your website. You can only see data page by page.

By knowing how customers are using your website, you can answer questions like:

• What can I do to increase my sales?
• Why are visitors not converting to paying customers?
• Why are people asking our helpdesk questions that are written on the website?
• Why are people apparently struggling with the checkout process?
• Are people experiencing these issues on mobile and web browsers?
• Why have newsletter sign-ups dropped since relaunching our website?
• How can we increase the add-on and up-sell conversions?

Benefits of installing heatmap software or a plugin on your Shopify store website include:

Increasing sales

You didn't start an E-commerce business just for sales to remain stagnant. To increase sales, use data from website heatmaps to ensure that your customers' journey from discovering your Shopify website to making a purchase is seamless and meets their expectations. You can use heatmaps to further understand where customers are getting confused on product pages or what content interests them on category pages. Optimize your website user experience by A/B testing and looking at heatmap data to see which variations convert better. For example you might test copy, layout, and organizational changes for your homepage, category, or product pages to see which get more engagement.

Heatmap data can also help you uncover the very important reasons behind drop-offs and when and where customers most commonly accept an upsell or cross-sell during the buying and checkout process.

💡EXPERT TIP: Make the online purchase process as clutter-free as possible. Eliminate unnecessary steps between adding a product to the cart and completing the purchase. Extra steps here increases the opportunities for your customers to change their minds about the purchase.

Writing better CTAs (that actually sell your products)

Visuals on a website are essential, but the words you use to sell are equally as important. Often, just swapping out 1 word or being more descriptive in a sentence is enough to influence a user to buy. By A/B testing on different call-to-actions, you can see which your customers resonate with more, and implement that description to optimize sales.

💡EXPERT TIP: With written website content, often, less is more. People don't want to read your college dissertation or large blocks of boring text on your Shopify store website, most especially in your product descriptions. Ensure all text on your website is concise (and use bulleted and numbered lists to describe features for even easier readability).

Designing higher-converting CTA buttons

Are the CTA buttons on your web pages increasing your conversion rate and sales, or causing confusion and frustration? Heatmaps can help you determine if the size, color, text, and placement on the page are optimized for maximum clicks and conversion optimization.

💡EXPERT TIP: Always have at least one call-to-action button “above the fold” (visible on your webpage without scrolling). Test different CTAs and placements here to see which convert to more sales and go all in on that variation to see the highest results.

Validating new website designs and features

After spending months (or more) designing or redesigning your website, you probably think it's perfect. But do your customers feel the same way? A heatmap can help you see if customers are struggling to find the content they need or if your design and user experience makes finding products and adding to their shopping cart more difficult.

💡EXPERT TIP: Install heatmap software on a beta or test version of your new Shopify store site and have actual customers beta-test your new site. Ask them to perform a series of actions or missions on your site and use heatmap overlays to see if the new layout is making it easier or harder to achieve these specific tasks.

Why Heatmap.com is better than just Google Analytics (or any other heatmap) for your e-commerce website

If you're currently only using a website analytics tool like Google Analytics to get customer data, you're missing out on the more in-depth insights into why your customers are buying (or why they're not). With heatmap.com on your Shopify store, you get the most detailed set of real-time insights into how your visitors are using your website.

Imagine viewing user behavior on your website with expert detail. Heatmaps are useful for seeing where users click, but heatmap.com is the only software that shows the revenue associated with the actions that your users take. This is 10x more valuable than just seeing clicks. Unlike other Shopify heatmap integrations, heatmaps.com is the only (we repeat: only) analytics heatmap that includes your sales numbers alongside clickmaps data. Literally no one else uses this same robust and proprietary code as Heatmap.com so there's honestly is no rival when you want this deep level of usability and sales analytics from one platform, with a low monthly subscription fee.

Heatmap.com also includes the world's only “custom box” filtering that allows you to group page elements to see comprehensive heatmap data for the entire area (such as your header or footer). It's something our team beams with excitement to talk about! When you're armed with this deep filtering data, you can A/B test website elements and content to increase your conversion rate and make more sales.

Ok, now you can stop reading this and take action! Start for free on Heatmap.com today.